Retail Media Manager

Career Guide

A Retail Media Manager plans and runs paid advertising programs on retailer platforms. The goal is to grow sales and brand visibility using sponsored placements, on site display ads, and retailer data, while managing budgets and proving results to internal teams and brand partners.

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Key Responsibilities

Build retail media strategy by retailer and product category
Plan budgets and forecast performance
Set up and optimize campaigns on retailer ad platforms
Manage product targeting and keyword targeting
Coordinate creative assets and product detail page readiness
Monitor performance and adjust bids and budgets
Report results and explain impact on sales
Run basic test and learn plans to improve performance
Align with sales teams on promotions and priorities
Work with agencies and technology partners when needed
Ensure campaigns follow retailer policies and brand guidelines
Track competitive activity and retail trends

Top Skills for Success

Retail Media Strategy

Campaign Management

Budget Management

Performance Reporting

Experiment Design

Retail Platform Knowledge

Keyword Research

Product Targeting

Creative Briefing

Stakeholder Management

Vendor Management

Data Analysis

Career Progression

Can Lead To

Senior Retail Media Manager

Retail Media Lead

Retail Media Director

Ecommerce Marketing Manager

Growth Marketing Manager

Transition Opportunities

Shopper Marketing Manager

Digital Marketing Manager

Performance Marketing Manager

Category Manager

Trade Marketing Manager

Common Skill Gaps

Often Missing Skills

Incrementality MeasurementAttribution BasicsRetail Data InterpretationCreative TestingCross Retailer PlanningAdvanced Spreadsheet ModelingBusiness Case Building

Development SuggestionsBuild a simple measurement playbook with clear goals, baseline metrics, and test plans. Practice turning campaign results into business stories that link spend to sales outcomes. Strengthen forecasting and budget pacing using repeatable templates.

Market Intelligence Report

Retail Media Manager is part of the Digital Marketing category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

See the market intelligence report

Salary & Demand

Median Salary Range

Entry LevelUSD 70,000 to 95,000

Mid LevelUSD 95,000 to 130,000

Senior LevelUSD 130,000 to 180,000

Growth Trend

Strong growth. Hiring demand is increasing as brands shift more budget to retailer advertising and seek clearer sales impact.

Companies Hiring

Major Employers

AmazonWalmartTargetInstacartKrogerDoorDashUber EatsUnileverProcter and GamblePepsiCoCoca ColaL OrealNikeSamsungPublicisOmnicomWPPDentsu

Industry Sectors

Consumer packaged goodsRetail and ecommerceAdvertising agenciesMarketplacesFood and beverageBeauty and personal careConsumer electronicsHealth and wellness

Recommended Next Steps

Choose two retailer platforms to specialize in and learn their campaign setup and reporting

Create a portfolio of three campaign case studies with goal, approach, result, and lesson learned

Build a weekly performance dashboard template and use it consistently

Run one structured test each month and document the outcome

Partner closely with sales teams to align campaigns with promotions and inventory

Practice budget pacing and forecasting with real or sample data

Earn a recognized retail platform certification where available

Network with retail media teams at brands, agencies, and retailers and ask for role specific feedback on your resume