Performance Marketing Manager

Career Guide
A Performance Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote a company or product. They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Key Responsibilities

  • Design and oversee all aspects of digital marketing including SEO, email, and social media campaigns.
  • Develop and manage digital marketing campaigns.
  • Identify trends and insights to optimize spend and performance based on the insights.

Top Skills for Success

Analytical skills
SEO/SEM
Campaign management

Career Progression

Can Lead To
Digital Marketing Specialist
Marketing Coordinator
Transition Opportunities
Marketing Director
Chief Marketing Officer

Common Skill Gaps

Often Missing Skills
Data analysisTechnical SEO
Development SuggestionsTake online courses in data analysis and SEO, and seek mentorship from experienced digital marketers.

Salary & Demand

Median Salary Range
Entry Level$60,000 - $75,000
Mid Level$75,000 - $95,000
Senior Level$95,000 - $130,000
Growth Trend
The demand for Performance Marketing Managers has been steadily increasing as businesses continue to prioritize digital marketing strategies.

Companies Hiring

Major Employers
GoogleAmazonFacebook
Industry Sectors
E-commerceTechnologyRetail

Recommended Next Steps

1
Gain experience with Google Analytics and other data analysis tools.
2
Network with professionals in the digital marketing field to learn best practices.

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