A Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote a company and its products and/or services. They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Key Responsibilities
Plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
Design, build, and maintain social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Top Skills for Success
Search Engine Optimization (SEO)
Analytical Skills
Content Creation
Career Progression
Can Lead To
Marketing Director
Chief Marketing Officer
Transition Opportunities
Product Manager
Business Development Manager
Common Skill Gaps
Often Missing Skills
Data AnalysisTechnical SEO
Development SuggestionsConsider taking online courses or certifications in data analytics and SEO to bridge the skill gap.
Salary & Demand
Median Salary Range
Entry Level$50,000 - $65,000
Mid Level$70,000 - $90,000
Senior Level$95,000 - $120,000
Growth Trend
The demand for Digital Marketing Managers is growing steadily as businesses increasingly move their marketing efforts online.
Companies Hiring
Major Employers
GoogleAmazon
Industry Sectors
TechnologyRetail
Recommended Next Steps
1
Gain experience with digital marketing tools like Google Analytics and AdWords
2
Network with professionals in the field through industry events and social media
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