Trade Marketing Coordinator

Career Guide

A Trade Marketing Coordinator supports marketing and sales teams by planning and executing in-store and partner-focused promotions. The goal is to increase product visibility, improve retailer relationships, and drive sell-through using clear plans, strong coordination, and accurate tracking.

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Key Responsibilities

Support planning and execution of retailer promotions
Coordinate product launches with retail partners
Manage marketing materials for stores and partners
Track promotional timelines and deliverables
Collect and report results from campaigns
Maintain budgets and purchase orders for trade activities
Coordinate with sales teams on store priorities
Work with agencies and suppliers on production
Ensure brand guidelines are followed in retail materials
Support retail event planning and on-site activation
Update product and promotion information in internal systems
Monitor competitor activity and summarize key changes

Top Skills for Success

Project Coordination

Communication

Time Management

Attention to Detail

Stakeholder Management

Budget Tracking

Promotional Planning

Retail Fundamentals

Sales Enablement

Performance Reporting

Vendor Management

Presentation Skills

Career Progression

Can Lead To

Trade Marketing Specialist

Trade Marketing Manager

Shopper Marketing Specialist

Category Analyst

Sales Operations Specialist

Transition Opportunities

Brand Marketing Specialist

Product Marketing Specialist

Retail Marketing Manager

Account Manager

Category Manager

Common Skill Gaps

Often Missing Skills

Promotional Effectiveness MeasurementRetail Data AnalysisBudget OwnershipNegotiationRetail Media BasicsCross-Functional Leadership

Development SuggestionsBuild comfort with retail sales data and post-promotion reporting. Practice writing clear promo briefs, managing a simple budget tracker, and presenting results. Partner closely with sales to learn how promotions are planned, funded, and evaluated.

Market Intelligence Report

Trade Marketing Coordinator is part of the Marketing Strategy category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

See the market intelligence report

Salary & Demand

Median Salary Range

Entry LevelUSD 45,000 to 60,000

Mid LevelUSD 60,000 to 80,000

Senior LevelUSD 80,000 to 105,000

Growth Trend

Steady demand, especially in consumer goods, retail brands, and food and beverage. Hiring increases when companies expand into new retailers, launch new products, or invest more in in-store execution.

Companies Hiring

Major Employers

Procter and GambleUnileverPepsiCoCoca-ColaNestleMondelez InternationalKraft HeinzColgate-PalmoliveDiageoL'OrealKimberly-ClarkReckitt

Industry Sectors

Consumer Packaged GoodsFood and BeverageBeauty and Personal CareHousehold ProductsAlcohol and SpiritsHealth and WellnessRetailEcommerce

Recommended Next Steps

Create a simple promotion tracker template and use it for every activation

Build a results report after each campaign with learnings and next steps

Learn basic retail metrics and how to interpret weekly sales movement

Ask to own one retailer promotion from brief to post-campaign recap

Shadow sales calls to understand retailer needs and constraints

Develop a small portfolio of retail materials you coordinated and the impact achieved

Take a short course on retail fundamentals and promotional planning

Strengthen presentation skills by sharing a monthly performance update to stakeholders