Category Analyst

Career Guide
A Category Analyst is responsible for analyzing market trends, sales data, and consumer preferences to optimize the assortment, pricing, and promotions of product categories. They work closely with buyers, suppliers, and marketing teams to make data-driven decisions that enhance profitability and market share.

Key Responsibilities

  • Analyze sales data to identify trends and opportunities for product categories.
  • Collaborate with buyers and suppliers to optimize product assortments.
  • Develop and implement pricing strategies based on market research.
  • Monitor competitor activities and market conditions.
  • Prepare reports and presentations for senior management.

Top Skills for Success

Data Analysis
Market Research
Communication
Attention to Detail
Excel Proficiency

Career Progression

Can Lead To
Senior Category Analyst
Category Manager
Transition Opportunities
Business Analyst
Product Manager

Common Skill Gaps

Often Missing Skills
Advanced Data AnalyticsStrategic Planning
Development SuggestionsConsider taking online courses in advanced data analytics and strategic planning to bridge these gaps.

Salary & Demand

Median Salary Range
Entry Level$50,000 - $60,000
Mid Level$60,000 - $75,000
Senior Level$75,000 - $90,000
Growth Trend
The demand for Category Analysts is growing steadily as companies increasingly rely on data-driven strategies to remain competitive in the market.

Companies Hiring

Major Employers
WalmartAmazon
Industry Sectors
RetailConsumer Goods

Recommended Next Steps

1
Gain experience in retail or consumer goods sectors.
2
Enhance data analysis skills with relevant software tools.
3
Network with professionals in the field through industry conferences or online platforms.

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