Shopper Marketing Consultant

Career Guide

A Shopper Marketing Consultant helps brands influence purchase decisions by improving how products are presented, promoted, and experienced where people shop. The role blends customer insights, retail knowledge, and campaign planning to drive sales and strengthen brand presence across stores and online retail platforms.

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Key Responsibilities

Analyze shopper behavior and purchase drivers using available research and sales data
Build shopper marketing plans aligned to brand goals and retailer priorities
Design retail promotional concepts that increase conversion and basket size
Develop in store execution guidance for displays, signage, and shelf visibility
Coordinate campaign timelines with brand teams, retailers, and agency partners
Measure campaign performance and report results with clear recommendations
Support retailer presentations and selling stories with data and insights
Manage budgets for shopper programs and track spend against results
Identify growth opportunities by store format, region, and shopper segment
Ensure brand standards are followed across retail touchpoints

Top Skills for Success

Shopper Insight

Retail Strategy

Campaign Planning

Promotional Strategy

Performance Measurement

Data Interpretation

Presentation Skills

Stakeholder Management

Negotiation

Project Management

Category Management

Retail Media Planning

Career Progression

Can Lead To

Shopper Marketing Manager

Category Manager

Trade Marketing Manager

Retail Media Manager

Customer Marketing Manager

Transition Opportunities

Brand Manager

Ecommerce Marketing Manager

Growth Marketing Manager

Sales Enablement Manager

Business Development Manager

Common Skill Gaps

Often Missing Skills

Retail Media PlanningIncrementality MeasurementTest DesignBudget ForecastingSales Data AnalysisIn Store Execution AuditingCommercial StorytellingCross Functional Leadership

Development SuggestionsStrengthen measurement skills by learning how to compare test and control results, build simple performance dashboards, and translate results into actions. Build retail media capability by learning how on site placements work, how targeting is set, and how success is measured. Improve commercial impact by practicing concise retailer ready narratives that link insights to sales outcomes.

Market Intelligence Report

Shopper Marketing Consultant is part of the Marketing Strategy category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

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Salary & Demand

Median Salary Range

Entry LevelUSD 60,000 to 80,000

Mid LevelUSD 80,000 to 110,000

Senior LevelUSD 110,000 to 160,000

Growth Trend

Steady demand, with stronger hiring where brands are investing in retail media, improved in store execution, and measurable sales impact.

Companies Hiring

Major Employers

Procter and GambleUnileverPepsiCoCoca ColaNestleColgate PalmoliveKimberly ClarkL OrealReckittMarsWalmart ConnectAmazon AdsKroger Precision MarketingPublicisWPPOmnicom

Industry Sectors

Consumer Packaged GoodsRetailRetail Media NetworksMarketing AgenciesMarket ResearchBeauty and Personal CareFood and BeverageHealth and Wellness

Recommended Next Steps

Build a portfolio of two to three shopper campaigns with objectives, creative examples, and results

Practice turning raw sales data into a one page set of insights and recommended actions

Learn the basics of retail media metrics and reporting expectations

Create a standard campaign measurement plan template for future projects

Seek a project that involves in store execution to learn operational realities

Strengthen presentation skills by delivering monthly business reviews to stakeholders

Network with category, sales, and ecommerce partners to understand retailer priorities