Often Missing SkillsTrade promotion management and co-op budgetingSyndicated data analysis (NielsenIQ/Circana)Retail media planning and measurementPoint-of-sale (POS) materials production and compliancePromo ROI modeling and lift analysis
Development SuggestionsComplete NielsenIQ or Circana training modules and practice building a promo calendar with ROI/lift estimates. Run a small pilot (e.g., local retailer or DTC brand) to create POS assets, measure results, and document a case study.