A Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.
Key Responsibilities
Develop marketing strategies and plans
Manage marketing campaigns and budgets
Analyze market trends and consumer behavior
Top Skills for Success
Communication
Digital Marketing
Project Management
Career Progression
Can Lead To
Senior Marketing Manager
Marketing Director
Transition Opportunities
Product Manager
Business Development Manager
Common Skill Gaps
Often Missing Skills
Data AnalysisSEO
Development SuggestionsConsider taking courses on data analytics and SEO strategies to enhance these skills.
Salary & Demand
Median Salary Range
Entry Level$60,000 - $75,000
Mid Level$75,000 - $95,000
Senior Level$95,000 - $130,000
Growth Trend
Increasing demand as businesses focus more on digital and data-driven marketing strategies.
Companies Hiring
Major Employers
AmazonProcter & Gamble
Industry Sectors
RetailConsumer Goods
Recommended Next Steps
1
Pursue certifications in digital marketing and analytics
2
Engage in professional networking and industry conferences
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