Marketing Manager

Career Guide
A Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.

Key Responsibilities

  • Develop marketing strategies and plans
  • Manage marketing campaigns and budgets
  • Analyze market trends and consumer behavior

Top Skills for Success

Communication
Digital Marketing
Project Management

Career Progression

Can Lead To
Senior Marketing Manager
Marketing Director
Transition Opportunities
Product Manager
Business Development Manager

Common Skill Gaps

Often Missing Skills
Data AnalysisSEO
Development SuggestionsConsider taking courses on data analytics and SEO strategies to enhance these skills.

Salary & Demand

Median Salary Range
Entry Level$60,000 - $75,000
Mid Level$75,000 - $95,000
Senior Level$95,000 - $130,000
Growth Trend
Increasing demand as businesses focus more on digital and data-driven marketing strategies.

Companies Hiring

Major Employers
AmazonProcter & Gamble
Industry Sectors
RetailConsumer Goods

Recommended Next Steps

1
Pursue certifications in digital marketing and analytics
2
Engage in professional networking and industry conferences

Explore More Roles

Browse our comprehensive database of roles and find your perfect match.