Retail Promotions Manager

Career Guide

Plans and runs in-store and digital promotions to drive retail sales. Coordinates displays and signage, manages promo calendars and budgets, partners with vendors, and analyzes results to optimize future campaigns.

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Key Responsibilities

Plan and execute in-store and digital promotional campaigns
Coordinate point-of-purchase displays, signage, and merchandising
Build and manage promotional calendars with cross-functional teams
Negotiate co-op funds and vendor allowances for promotions
Analyze sales lift, ROI, and promotional performance metrics
Manage budgets, forecasts, and post-promo reporting
Ensure brand and compliance standards across stores and channels

Career Progression

Can Lead To

Senior Promotions Manager

Retail Marketing Director

Shopper/Trade Marketing Director

Transition Opportunities

Brand Manager

Category Manager

Merchandising Manager

Product Marketing Manager

Retail Media Manager

Common Skill Gaps

Often Missing Skills

Trade promotion planning and TPM software proficiencyRetail media planning and measurement (e.g., Walmart Connect, Amazon Ads)In-store execution and POP display developmentPromo ROI/lift analysis using POS data

Development SuggestionsTake a shopper/trade marketing course and build a sample promo calendar with budget and KPIs; earn GA4 and Walmart Connect/Amazon Ads certifications and practice calculating lift and ROI from sample POS datasets.

Market Intelligence Report

Retail Promotions Manager is part of the Marketing Strategy category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

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Salary & Demand

Median Salary Range

Entry Level$60,000-$75,000

Mid Level$85,000-$110,000

Senior Level$115,000-$145,000

Growth Trend

growing

Companies Hiring

Major Employers

WalmartTargetThe Home Depot

Industry Sectors

RetailConsumer Packaged Goods (CPG)Advertising & Marketing Services

Recommended Next Steps

Complete a Shopper/Trade Marketing course (e.g., Path to Purchase Institute) and create a portfolio-ready promotions calendar with forecast and post-mortem.

Earn Google Analytics certification and a retail media cert (Walmart Connect or Amazon Ads) and analyze a recent promotion to quantify sales lift.

Partner with a local retailer or brand to run a small in-store promo (POP display + offer) and document execution, budget, and results.