Community College Marketing Instructor

Career Guide
Teaches marketing courses at two-year colleges, designs syllabi aligned to learning outcomes, delivers instruction in person and online, assesses student learning, and supports transfer and career pathways. Maintains office hours and contributes to curriculum and program improvement.

Key Responsibilities

  • Design syllabi and outcomes-aligned curriculum for marketing courses
  • Teach in-person, hybrid, and online sections using active learning
  • Assess learning with rubrics; grade assignments and exams
  • Develop and maintain course materials in the LMS
  • Integrate industry tools and case studies into coursework
  • Hold office hours and advise students on transfer and careers
  • Contribute to department assessment, program review, and committees

Career Progression

Can Lead To
Full-time Tenure-Track Marketing Faculty
Department Chair, Business/Marketing
Program Director or Coordinator (Marketing/Business)
Transition Opportunities
Instructional Designer
Corporate Trainer (Marketing/Sales Enablement)
Marketing Manager
Academic Advisor

Common Skill Gaps

Often Missing Skills
Outcomes-based assessment and accreditation-aligned curriculum designProficiency with LMS and online pedagogy (e.g., Canvas, QM standards)Translating current digital marketing practice into teachable courseworkDesigning rubrics and using data to improve student learning
Development SuggestionsComplete ACUE or QM training, build a sample syllabus, rubric, and Canvas module; guest lecture or teach a noncredit course to gain classroom experience.

Salary & Demand

Median Salary Range
Entry Level$55,000-$65,000
Mid Level$65,000-$85,000
Senior Level$85,000-$105,000
Growth Trend
stable: Enrollment-driven; steady demand for business/marketing courses.

Companies Hiring

Major Employers
Maricopa County Community College DistrictLos Angeles Community College DistrictMiami Dade College
Industry Sectors
EducationGovernment & Public SectorOnline Education/EdTech

Recommended Next Steps

1
Earn ACUE Certificate or QM Teaching Online Certificate to demonstrate college teaching readiness.
2
Create a teaching portfolio (syllabi, assessments, LMS module, recorded micro-lecture) and solicit peer feedback.
3
Adjunct for a course or lead a noncredit marketing workshop; network with department chairs at local community colleges.