Community College Marketing Instructor

Career Guide

Teaches marketing courses at two-year colleges, designs syllabi aligned to learning outcomes, delivers instruction in person and online, assesses student learning, and supports transfer and career pathways. Maintains office hours and contributes to curriculum and program improvement.

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Key Responsibilities

Design syllabi and outcomes-aligned curriculum for marketing courses
Teach in-person, hybrid, and online sections using active learning
Assess learning with rubrics; grade assignments and exams
Develop and maintain course materials in the LMS
Integrate industry tools and case studies into coursework
Hold office hours and advise students on transfer and careers
Contribute to department assessment, program review, and committees

Career Progression

Can Lead To

Full-time Tenure-Track Marketing Faculty

Department Chair, Business/Marketing

Program Director or Coordinator (Marketing/Business)

Transition Opportunities

Instructional Designer

Corporate Trainer (Marketing/Sales Enablement)

Marketing Manager

Academic Advisor

Common Skill Gaps

Often Missing Skills

Outcomes-based assessment and accreditation-aligned curriculum designProficiency with LMS and online pedagogy (e.g., Canvas, QM standards)Translating current digital marketing practice into teachable courseworkDesigning rubrics and using data to improve student learning

Development SuggestionsComplete ACUE or QM training, build a sample syllabus, rubric, and Canvas module; guest lecture or teach a noncredit course to gain classroom experience.

Market Intelligence Report

Community College Marketing Instructor is part of the Higher Education category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

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Salary & Demand

Median Salary Range

Entry Level$55,000-$65,000

Mid Level$65,000-$85,000

Senior Level$85,000-$105,000

Growth Trend

stable: Enrollment-driven; steady demand for business/marketing courses.

Companies Hiring

Major Employers

Maricopa County Community College DistrictLos Angeles Community College DistrictMiami Dade College

Industry Sectors

EducationGovernment & Public SectorOnline Education/EdTech

Recommended Next Steps

Earn ACUE Certificate or QM Teaching Online Certificate to demonstrate college teaching readiness.

Create a teaching portfolio (syllabi, assessments, LMS module, recorded micro-lecture) and solicit peer feedback.

Adjunct for a course or lead a noncredit marketing workshop; network with department chairs at local community colleges.