VP of Growth

Career Guide

A VP of Growth leads company-wide revenue and customer expansion by improving how the business attracts, converts, retains, and reactivates customers. The role blends strategy with hands-on experimentation across marketing, product, sales, and data to drive measurable growth.

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Key Responsibilities

Set growth strategy and quarterly targets tied to revenue and customer metrics
Own the customer journey from acquisition through retention and expansion
Design and run experiments to improve conversion rates across channels
Partner with Product to improve activation and retention through in-product changes
Manage performance marketing strategy and budget allocation
Build and lead a cross-functional growth team
Define reporting and metric standards for growth performance
Improve lifecycle marketing programs such as onboarding and reactivation
Align with Sales on pipeline quality, lead scoring, and handoff processes
Present results, forecasts, and risks to executive leadership

Top Skills for Success

Growth Strategy

Experiment Design

Conversion Rate Optimization

Customer Lifecycle Management

Performance Marketing

Marketing Analytics

Attribution Modeling

Forecasting

Budget Management

Cross Functional Leadership

Stakeholder Management

Team Building

Career Progression

Can Lead To

Chief Growth Officer

Chief Marketing Officer

General Manager

Chief Revenue Officer

Transition Opportunities

VP of Marketing

VP of Product

VP of Revenue Operations

Head of Growth

Common Skill Gaps

Often Missing Skills

Profitability ManagementIncrementality TestingRetention StrategyPricing StrategySales AlignmentData GovernanceTalent Development

Development SuggestionsBuild a portfolio of growth wins that shows revenue impact, payback period improvement, and retention lift. Strengthen measurement by standardizing metrics, improving attribution, and validating results with controlled tests. Demonstrate leadership by hiring well, coaching consistently, and creating clear operating routines.

Market Intelligence Report

VP of Growth is part of the Marketing Strategy category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

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Salary & Demand

Median Salary Range

Entry Level120,000 to 180,000 USD

Mid Level180,000 to 260,000 USD

Senior Level260,000 to 400,000 USD

Growth Trend

Strong demand in software, consumer, and marketplace businesses, especially where efficient customer acquisition and retention are critical. Hiring remains competitive, with increased focus on profitability and measurable impact.

Companies Hiring

Major Employers

AmazonGoogleMetaMicrosoftShopifyUberAirbnbStripeSalesforceNetflix

Industry Sectors

Software as a ServiceEcommerceConsumer AppsMarketplacesFintechMedia and StreamingTravel and HospitalityHealthcare Technology

Recommended Next Steps

Create a one page growth plan with targets, key levers, and an experiment roadmap

Audit funnel metrics and identify the top three constraints to growth

Set up a consistent experimentation cadence with clear success criteria

Improve measurement with a clean metric dictionary and reliable dashboards

Document two to three case studies showing revenue impact and how you measured it

Strengthen cross-functional alignment through shared goals with Product and Sales

Build a hiring plan for core roles such as Growth Marketing, Lifecycle Marketing, and Growth Analytics