VP of Growth

Career Guide
A VP of Growth leads company-wide revenue and customer expansion by improving how the business attracts, converts, retains, and reactivates customers. The role blends strategy with hands-on experimentation across marketing, product, sales, and data to drive measurable growth.

Key Responsibilities

  • Set growth strategy and quarterly targets tied to revenue and customer metrics
  • Own the customer journey from acquisition through retention and expansion
  • Design and run experiments to improve conversion rates across channels
  • Partner with Product to improve activation and retention through in-product changes
  • Manage performance marketing strategy and budget allocation
  • Build and lead a cross-functional growth team
  • Define reporting and metric standards for growth performance
  • Improve lifecycle marketing programs such as onboarding and reactivation
  • Align with Sales on pipeline quality, lead scoring, and handoff processes
  • Present results, forecasts, and risks to executive leadership

Top Skills for Success

Growth Strategy
Experiment Design
Conversion Rate Optimization
Customer Lifecycle Management
Performance Marketing
Marketing Analytics
Attribution Modeling
Forecasting
Budget Management
Cross Functional Leadership
Stakeholder Management
Team Building

Career Progression

Can Lead To
Chief Growth Officer
Chief Marketing Officer
General Manager
Chief Revenue Officer
Transition Opportunities
VP of Marketing
VP of Product
VP of Revenue Operations
Head of Growth

Common Skill Gaps

Often Missing Skills
Profitability ManagementIncrementality TestingRetention StrategyPricing StrategySales AlignmentData GovernanceTalent Development
Development SuggestionsBuild a portfolio of growth wins that shows revenue impact, payback period improvement, and retention lift. Strengthen measurement by standardizing metrics, improving attribution, and validating results with controlled tests. Demonstrate leadership by hiring well, coaching consistently, and creating clear operating routines.

Salary & Demand

Median Salary Range
Entry Level120,000 to 180,000 USD
Mid Level180,000 to 260,000 USD
Senior Level260,000 to 400,000 USD
Growth Trend
Strong demand in software, consumer, and marketplace businesses, especially where efficient customer acquisition and retention are critical. Hiring remains competitive, with increased focus on profitability and measurable impact.

Companies Hiring

Major Employers
AmazonGoogleMetaMicrosoftShopifyUberAirbnbStripeSalesforceNetflix
Industry Sectors
Software as a ServiceEcommerceConsumer AppsMarketplacesFintechMedia and StreamingTravel and HospitalityHealthcare Technology

Recommended Next Steps

1
Create a one page growth plan with targets, key levers, and an experiment roadmap
2
Audit funnel metrics and identify the top three constraints to growth
3
Set up a consistent experimentation cadence with clear success criteria
4
Improve measurement with a clean metric dictionary and reliable dashboards
5
Document two to three case studies showing revenue impact and how you measured it
6
Strengthen cross-functional alignment through shared goals with Product and Sales
7
Build a hiring plan for core roles such as Growth Marketing, Lifecycle Marketing, and Growth Analytics