Head of Growth
Career GuideKey Responsibilities
- Set growth goals and define measurable targets for acquisition, conversion, retention, and revenue
- Build and prioritize growth initiatives across channels and the customer journey
- Lead experimentation programs and turn results into scalable playbooks
- Partner with Product to improve activation and ongoing engagement
- Own performance marketing strategy, budgets, and efficiency targets
- Improve funnel performance through landing page and onboarding optimization
- Develop lifecycle programs such as email, in app messaging, and referrals
- Create reporting that clarifies what is working and what needs to change
- Align with Sales on lead quality, pipeline impact, and handoff process
- Hire, coach, and manage a cross functional growth team
Top Skills for Success
Leadership
Strategic Planning
Cross Functional Collaboration
Stakeholder Management
Data Literacy
Experiment Design
Conversion Rate Optimization
Lifecycle Marketing
Paid Media Management
Pricing Strategy
Go To Market Strategy
Customer Segmentation
Career Progression
Can Lead To
VP of Growth
VP of Marketing
Chief Marketing Officer
General Manager
Head of Product
Transition Opportunities
Product Growth Lead
Revenue Operations Leader
Commercial Strategy Director
Startup Founder
Common Skill Gaps
Often Missing Skills
Experimentation RigorAttribution ModelingRetention StrategyPricing StrategyMarketing FinanceExecutive CommunicationTeam Building
Development SuggestionsBuild a simple growth scorecard, run a structured experiment cycle, and document learnings into repeatable playbooks. Strengthen financial skills by tying each initiative to revenue impact, cost, and payback period. Practice executive updates that highlight decisions, tradeoffs, and results.
Salary & Demand
Median Salary Range
Entry LevelUSD 120,000 to 170,000
Mid LevelUSD 170,000 to 240,000
Senior LevelUSD 240,000 to 350,000
Growth Trend
Demand remains strong, especially in software, fintech, and ecommerce. Hiring often increases when companies focus on efficient growth and clear return on spend.Companies Hiring
Major Employers
AmazonGoogleMicrosoftMetaShopifyStripeUberAirbnbDoorDashSalesforce
Industry Sectors
SoftwareFintechEcommerceConsumer AppsMarketplacesMedia and StreamingHealthcare TechnologyBusiness Services
Recommended Next Steps
1
Create a portfolio of 3 growth case studies showing baseline, actions, results, and lessons learned2
Define a growth metric system with clear definitions for activation, retention, and revenue3
Audit acquisition channels and propose a 90 day test plan with budgets and success criteria4
Improve analytics capability by owning a dashboard that supports weekly decisions5
Practice storytelling by writing a one page monthly growth update for leadership6
Network with Product, Sales, and Data leaders to validate your cross functional approach7
Prepare interview examples that show how you improved unit economics and reduced wasted spend