Vice President of Market Intelligence

Career Guide

A Vice President of Market Intelligence leads the team that tracks competitors, customers, and market changes to guide company strategy. This role turns research and data into clear insights that support product direction, pricing, sales focus, partnerships, and long term planning.

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Key Responsibilities

Set the market intelligence strategy and yearly priorities
Build and lead a market intelligence team
Own competitor monitoring and competitor positioning updates
Deliver market sizing and growth forecasts
Guide customer research and buyer needs analysis
Support pricing strategy with market evidence
Partner with product leaders on roadmap decisions using market insights
Partner with sales leaders on win loss insights and field enablement content
Create executive ready reports and presentations for leadership decisions
Improve research processes, data sources, and insight quality standards

Top Skills for Success

Strategic Thinking

Executive Communication

Stakeholder Management

People Leadership

Market Research

Competitive Analysis

Market Sizing

Forecasting

Pricing Research

Customer Insight Development

Data Literacy

Go To Market Strategy

Career Progression

Can Lead To

Senior Director of Market Intelligence

Vice President of Competitive Intelligence

Vice President of Strategic Insights

Vice President of Strategy Vice President of Product Marketing

Transition Opportunities

Chief Strategy Officer Head of Corporate Development General Manager Vice President of Business Development Chief Revenue Officer

Common Skill Gaps

Often Missing Skills

Clear Insight StorytellingResearch PrioritizationForecast Accuracy ManagementData Source EvaluationPricing Strategy SupportWin Loss Program OwnershipChange ManagementExecutive Influence

Development SuggestionsBuild a repeatable quarterly insight cadence, tie every deliverable to a business decision, and track impact with agreed success metrics. Strengthen executive influence by presenting fewer, sharper insights with clear recommendations and tradeoffs.

Market Intelligence Report

Vice President of Market Intelligence is part of the Marketing Strategy category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

See the market intelligence report

Salary & Demand

Median Salary Range

Entry LevelNot typical for this title. Most hires have 12 to 18 years of experience.

Mid LevelUSD 190,000 to 260,000 base salary, often with bonus and equity

Senior LevelUSD 260,000 to 360,000 base salary, often with larger bonus and equity

Growth Trend

Steady demand. Hiring is strongest in technology, healthcare, financial services, and industrial sectors where leaders need faster competitive insight and clearer growth bets.

Companies Hiring

Major Employers

MicrosoftAmazonGoogleSalesforceOracleAdobePfizerJohnson and JohnsonUnitedHealth GroupJPMorgan Chase

Industry Sectors

SoftwareCloud ServicesHealthcarePharmaceuticalsMedical DevicesFinancial ServicesConsumer Packaged GoodsManufacturingTelecommunicationsEnergy

Recommended Next Steps

Create a one page market intelligence charter that defines scope, customers, and decisions supported

Audit current data sources and research vendors for quality, cost, and coverage gaps

Stand up a competitor update rhythm with consistent templates and a single source of truth

Launch a win loss program with clear intake, interview standards, and monthly readouts

Build a market sizing model and review assumptions with finance and product leaders

Define a small set of market metrics and align leaders on definitions and ownership

Develop executive ready communication materials and practice concise recommendation delivery

Create a hiring plan that balances research, analytics, and communication strengths