Vice President of Growth Marketing

Career Guide
A Vice President of Growth Marketing leads company-wide customer and revenue growth through marketing strategy, experimentation, and lifecycle optimization. This role owns major growth goals, manages cross-functional teams, and scales proven acquisition and retention programs while protecting brand trust and unit economics.

Key Responsibilities

  • Set growth strategy and annual plans tied to revenue targets
  • Own customer acquisition across paid and organic channels
  • Scale lifecycle marketing for onboarding, engagement, retention, and win-back
  • Lead experimentation strategy across messaging, offers, landing pages, and funnels
  • Partner with Product to improve conversion and user activation
  • Own marketing measurement, reporting cadence, and decision standards
  • Manage budget allocation and improve return on marketing spend
  • Build and develop high-performing growth marketing teams
  • Align with Sales on pipeline goals, lead quality, and handoff rules
  • Coordinate with Brand and Communications to ensure consistent customer experience

Top Skills for Success

Growth Strategy
Marketing Leadership
Budget Management
Customer Acquisition
Lifecycle Marketing
Experiment Design
Conversion Optimization
Performance Marketing
Marketing Analytics
Attribution Modeling
Pricing Strategy
Positioning
Copywriting
Stakeholder Management
Team Development

Career Progression

Can Lead To
Chief Marketing Officer
Senior Vice President of Marketing
General Manager
Chief Growth Officer
Transition Opportunities
Vice President of Marketing
Vice President of Product Marketing
Vice President of Revenue Operations
Head of Growth

Common Skill Gaps

Often Missing Skills
Retention StrategyUnit EconomicsMarketing MeasurementExperimentation LeadershipData GovernanceCreative OperationsCross-functional ExecutionChannel DiversificationInternational Growth
Development SuggestionsBuild a repeatable measurement approach, document key metrics and definitions, and run a consistent test calendar. Partner closely with Finance to track customer acquisition cost, payback period, and lifetime value. Strengthen creative planning and production workflows to increase testing speed without sacrificing quality.

Salary & Demand

Median Salary Range
Entry LevelNot typical for this title; most hires are experienced leaders
Mid LevelUSD 200,000 to 280,000 base salary
Senior LevelUSD 280,000 to 400,000 base salary
Growth Trend
Strong demand in technology, ecommerce, and subscription businesses, especially where efficient growth and retention are top priorities. Hiring is most active for leaders who can improve profitability, not just top-line growth.

Companies Hiring

Major Employers
AmazonShopifyUberAirbnbDoorDashMetaGoogleMicrosoftSalesforceAdobe
Industry Sectors
Software as a ServiceEcommerceConsumer TechnologyFintechMarketplace PlatformsMedia and StreamingHealth TechnologyEducation Technology

Recommended Next Steps

1
Create a growth scorecard with clear targets for acquisition, activation, retention, and revenue
2
Audit channel performance and reallocate budget toward the highest-return programs
3
Establish a weekly experimentation cadence with a shared backlog and clear owners
4
Improve lifecycle messaging across email, in-app, and push notifications
5
Partner with Product to prioritize funnel improvements that remove user friction
6
Strengthen attribution and reporting so leadership trusts the numbers
7
Hire for key gaps such as analytics, lifecycle, and creative strategy
8
Develop a quarterly plan that links initiatives to revenue impact and timelines