Vice President of Growth Marketing

Career Guide

A Vice President of Growth Marketing leads company-wide customer and revenue growth through marketing strategy, experimentation, and lifecycle optimization. This role owns major growth goals, manages cross-functional teams, and scales proven acquisition and retention programs while protecting brand trust and unit economics.

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Key Responsibilities

Set growth strategy and annual plans tied to revenue targets
Own customer acquisition across paid and organic channels
Scale lifecycle marketing for onboarding, engagement, retention, and win-back
Lead experimentation strategy across messaging, offers, landing pages, and funnels
Partner with Product to improve conversion and user activation
Own marketing measurement, reporting cadence, and decision standards
Manage budget allocation and improve return on marketing spend
Build and develop high-performing growth marketing teams
Align with Sales on pipeline goals, lead quality, and handoff rules
Coordinate with Brand and Communications to ensure consistent customer experience

Top Skills for Success

Growth Strategy

Marketing Leadership

Budget Management

Customer Acquisition

Lifecycle Marketing

Experiment Design

Conversion Optimization

Performance Marketing

Marketing Analytics

Attribution Modeling

Pricing Strategy

Positioning

Copywriting

Stakeholder Management

Team Development

Career Progression

Can Lead To

Chief Marketing Officer

Senior Vice President of Marketing

General Manager

Chief Growth Officer

Transition Opportunities

Vice President of Marketing

Vice President of Product Marketing

Vice President of Revenue Operations

Head of Growth

Common Skill Gaps

Often Missing Skills

Retention StrategyUnit EconomicsMarketing MeasurementExperimentation LeadershipData GovernanceCreative OperationsCross-functional ExecutionChannel DiversificationInternational Growth

Development SuggestionsBuild a repeatable measurement approach, document key metrics and definitions, and run a consistent test calendar. Partner closely with Finance to track customer acquisition cost, payback period, and lifetime value. Strengthen creative planning and production workflows to increase testing speed without sacrificing quality.

Market Intelligence Report

Vice President of Growth Marketing is part of the Marketing Strategy category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

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Salary & Demand

Median Salary Range

Entry LevelNot typical for this title; most hires are experienced leaders

Mid LevelUSD 200,000 to 280,000 base salary

Senior LevelUSD 280,000 to 400,000 base salary

Growth Trend

Strong demand in technology, ecommerce, and subscription businesses, especially where efficient growth and retention are top priorities. Hiring is most active for leaders who can improve profitability, not just top-line growth.

Companies Hiring

Major Employers

AmazonShopifyUberAirbnbDoorDashMetaGoogleMicrosoftSalesforceAdobe

Industry Sectors

Software as a ServiceEcommerceConsumer TechnologyFintechMarketplace PlatformsMedia and StreamingHealth TechnologyEducation Technology

Recommended Next Steps

Create a growth scorecard with clear targets for acquisition, activation, retention, and revenue

Audit channel performance and reallocate budget toward the highest-return programs

Establish a weekly experimentation cadence with a shared backlog and clear owners

Improve lifecycle messaging across email, in-app, and push notifications

Partner with Product to prioritize funnel improvements that remove user friction

Strengthen attribution and reporting so leadership trusts the numbers

Hire for key gaps such as analytics, lifecycle, and creative strategy

Develop a quarterly plan that links initiatives to revenue impact and timelines