Supply Chain Marketing Coordinator

Career Guide
A Supply Chain Marketing Coordinator is responsible for bridging the gap between marketing strategies and supply chain operations to ensure that marketing initiatives are effectively supported by logistical capabilities. This role involves planning, coordinating, and executing marketing campaigns with a focus on supply chain efficiency.

Key Responsibilities

  • Coordinate between marketing and supply chain teams to align strategies and operations.
  • Analyze market trends and supply chain data to optimize marketing initiatives.
  • Develop and manage promotional materials and logistics to support product launches.
  • Monitor and report on the performance of marketing campaigns and supply chain processes.
  • Collaborate with vendors and suppliers to ensure timely delivery of marketing materials.

Top Skills for Success

Project Management
Supply Chain Knowledge
Data Analysis
Communication
Marketing Strategy

Career Progression

Can Lead To
Supply Chain Manager
Marketing Manager
Transition Opportunities
Operations Coordinator
Brand Manager

Common Skill Gaps

Often Missing Skills
Advanced Data AnalyticsDigital Marketing
Development SuggestionsPursue courses in data analytics and digital marketing to enhance analytical and technical skills relevant to both supply chain and marketing functions.

Salary & Demand

Median Salary Range
Entry Level$45,000 - $55,000
Mid Level$55,000 - $70,000
Senior Level$70,000 - $90,000
Growth Trend
The demand for Supply Chain Marketing Coordinators is growing steadily as companies recognize the importance of aligning marketing strategies with supply chain capabilities to improve overall efficiency and customer satisfaction.

Companies Hiring

Major Employers
AmazonProcter & Gamble
Industry Sectors
RetailConsumer Goods

Recommended Next Steps

1
Gain experience in both marketing and supply chain roles to understand the intersection of these fields.
2
Pursue certifications in supply chain management or digital marketing to enhance your expertise and marketability.

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