Senior Product Manager, Ad Tech

Career Guide
A Senior Product Manager in Ad Tech oversees the development and management of advertising technology products, ensuring they meet user needs and business goals. They collaborate with cross-functional teams to drive innovation and strategic growth within the advertising industry.

Key Responsibilities

  • Lead product strategy and roadmap for ad tech solutions.
  • Collaborate with engineering, design, and marketing teams to deliver products.
  • Analyze market trends and customer feedback to inform product decisions.
  • Manage product lifecycle from concept to launch and beyond.
  • Drive user engagement and retention through product improvements.

Top Skills for Success

Strategic Thinking
Product Lifecycle Management
Data Analysis
Cross-functional Leadership
Market Research

Career Progression

Can Lead To
Director of Product Management
VP of Product
Transition Opportunities
Chief Product Officer
General Manager

Common Skill Gaps

Often Missing Skills
Advanced Data AnalysisUser Experience Design
Development SuggestionsConsider taking courses in data analytics and UX design to enhance product decision-making and user engagement capabilities.

Salary & Demand

Median Salary Range
Entry Level$110,000 - $130,000
Mid Level$130,000 - $150,000
Senior Level$150,000 - $180,000
Growth Trend
High demand due to the increasing importance of digital advertising and data-driven marketing.

Companies Hiring

Major Employers
GoogleFacebookAmazon
Industry Sectors
Digital AdvertisingTechnologyMedia

Recommended Next Steps

1
Network with industry professionals through ad tech conferences and events.
2
Enhance skills in data analytics and UX design through online courses or certifications.

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