Senior Integrated Marketing Manager

Career Guide

A Senior Integrated Marketing Manager leads cross channel marketing programs that deliver consistent messaging and measurable business results. The role connects strategy, creative, media, and sales to plan campaigns, coordinate teams, manage budgets, and improve performance over time.

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Key Responsibilities

Build integrated marketing strategies aligned to business goals
Develop campaign messaging and positioning
Create end to end campaign plans and timelines
Coordinate work across internal teams and external agencies
Manage campaign budgets and spending pace
Oversee creative development and approvals
Plan channel mix across owned channels
Plan channel mix across paid channels
Plan channel mix across partner channels
Launch campaigns and manage in flight optimizations
Define success metrics and measurement plans
Report results and translate insights into improvements
Align stakeholders on priorities and tradeoffs
Maintain brand consistency across campaign touchpoints

Top Skills for Success

Campaign Strategy

Cross Functional Leadership

Stakeholder Management

Messaging

Creative Briefing

Project Management

Budget Management

Performance Measurement

Marketing Analytics

Experiment Design

Customer Insight

Channel Planning

Agency Management

Brand Management

Career Progression

Can Lead To

Director of Integrated Marketing

Director of Growth Marketing

Director of Marketing

Head of Integrated Marketing

VP of Marketing

Transition Opportunities

Product Marketing Manager

Demand Generation Manager

Brand Marketing Manager

Growth Marketing Manager

Marketing Operations Manager

Customer Marketing Manager

Common Skill Gaps

Often Missing Skills

Incrementality MeasurementMarketing AttributionMedia PlanningLifecycle MarketingConversion Rate OptimizationCRM StrategyExecutive CommunicationForecasting

Development SuggestionsPick one measurement skill and one channel skill to deepen. Lead a campaign with a clear test plan, document results, and present a simple narrative on impact, learnings, and next actions.

Market Intelligence Report

Senior Integrated Marketing Manager is part of the Marketing Strategy category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

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Salary & Demand

Median Salary Range

Entry Level$95,000 to $120,000

Mid Level$120,000 to $160,000

Senior Level$160,000 to $220,000

Growth Trend

Strong and steady demand, especially in technology, financial services, healthcare, and consumer brands as companies prioritize measurable growth and consistent customer experiences.

Companies Hiring

Major Employers

GoogleAmazonMicrosoftMetaSalesforceAdobeNetflixUberAirbnbNikeCoca ColaPepsiCoJPMorgan ChaseAmerican ExpressUnitedHealth Group

Industry Sectors

TechnologySoftware as a serviceEcommerceConsumer packaged goodsRetailFinancial servicesHealthcareMedia and entertainmentTravel and hospitality

Recommended Next Steps

Build a portfolio of two to three integrated campaigns with goals, strategy, assets, channels, and results

Create a repeatable campaign brief template and reporting dashboard

Strengthen measurement by learning attribution basics and running a controlled test

Practice executive updates with clear progress, risks, and decisions needed

Expand channel experience by owning one additional channel end to end

Network with directors of marketing and agency leads to learn current hiring needs