Director of Integrated Marketing
Career GuideKey Responsibilities
- Set integrated marketing strategy and channel mix aligned to business goals
- Lead campaign planning from brief to launch across teams and partners
- Create messaging frameworks and ensure consistent brand voice
- Coordinate creative development and content production timelines
- Partner with product, sales, and customer teams to align priorities and offers
- Oversee media planning and budget allocation across paid and owned channels
- Define campaign measurement plans and key performance indicators
- Review performance data and optimize targeting, creative, and spend
- Manage agency relationships and vendor performance
- Build and coach a team of marketers and project leaders
- Improve marketing processes such as planning cadence and review workflows
- Ensure compliance with brand guidelines and legal requirements where needed
Top Skills for Success
Strategic Planning
Cross Functional Leadership
Stakeholder Management
Project Management
Executive Communication
Creative Briefing
Brand Management
Campaign Management
Media Planning
Budget Management
Marketing Analytics
Customer Segmentation
Lifecycle Marketing
Content Strategy
Agency Management
Career Progression
Can Lead To
Vice President of Marketing
Head of Growth
Head of Brand Marketing
Head of Demand Generation
General Manager
Transition Opportunities
Product Marketing Director
Growth Marketing Director
Customer Marketing Director
Marketing Operations Director
Communications Director
Common Skill Gaps
Often Missing Skills
Measurement Framework DesignIncrementality TestingAttribution ModelingMedia Budget OptimizationCreative Performance AnalysisMarketing Technology ManagementChange Management
Development SuggestionsStrengthen measurement and experimentation skills, then pair them with strong operating rhythms. Build a repeatable campaign process, define clear success metrics before launch, and create a simple testing plan to learn what drives results.
Salary & Demand
Median Salary Range
Entry Level$120,000 to $150,000
Mid Level$150,000 to $190,000
Senior Level$190,000 to $240,000
Growth Trend
Demand is steady to growing, especially in companies that need coordinated multi channel campaigns and clear measurement. Hiring is strongest in technology, consumer brands, and services firms with complex customer journeys.Companies Hiring
Major Employers
GoogleAmazonAppleMicrosoftSalesforceAdobeMetaNetflixNikeCoca ColaPepsiCoUnileverProcter and GambleWalmartTargetAmerican ExpressCapital OneHubSpotShopifyAirbnb
Industry Sectors
TechnologyConsumer Packaged GoodsRetailFinancial ServicesHealthcareMedia and EntertainmentTravel and HospitalityBusiness ServicesEducation Technology
Recommended Next Steps
1
Audit your last three campaigns and document goals, audience, channels, spend, results, and learnings2
Create a one page integrated campaign playbook with briefing, timelines, roles, and review checkpoints3
Build a dashboard that tracks a small set of campaign and business metrics consistently4
Run one controlled experiment focused on audience, offer, or creative and share the outcome5
Develop a portfolio of two to four integrated launches showing strategy, execution, and results6
Strengthen leadership storylines for interviews using examples of cross team influence and tradeoffs7
Network with brand, growth, and sales leaders to understand how integrated marketing is evaluated at target companies