Senior Integrated Marketing Director
Career GuideKey Responsibilities
- Set integrated marketing strategy and annual planning
- Translate business goals into campaign plans and channel strategy
- Lead cross functional teams across brand, product, sales, and communications
- Own campaign development from insight to creative brief to launch
- Manage media planning and channel mix across paid, owned, and earned efforts
- Partner with analytics teams to define measurement plans and success metrics
- Optimize campaigns based on performance results and customer feedback
- Oversee marketing budgets, forecasting, and return on investment reporting
- Manage agencies and external partners to deliver high quality work on time
- Build executive ready updates and guide decision making with clear narratives
- Develop team talent through hiring, coaching, and performance management
- Ensure brand consistency and message clarity across touchpoints
Top Skills for Success
Integrated Marketing Strategy
Campaign Planning
Brand Management
Customer Insights
Market Research
Creative Briefing
Channel Strategy
Performance Marketing
Marketing Analytics
Budget Management
Stakeholder Management
Team Leadership
Executive Communication
Agency Management
Career Progression
Can Lead To
Vice President of Marketing
Head of Integrated Marketing
Head of Brand Marketing
Head of Growth Marketing
General Manager
Transition Opportunities
Chief Marketing Officer
Chief Growth Officer
Chief Brand Officer
Revenue Operations Leader
Consulting Partner
Common Skill Gaps
Often Missing Skills
Attribution ModelingIncrementality TestingLifecycle MarketingMarketing OperationsCustomer Relationship ManagementExperiment DesignInternational MarketingChange Management
Development SuggestionsBuild a measurement framework that ties campaigns to revenue outcomes, practice structured testing to prove impact, and partner closely with sales and operations teams to improve handoffs and reporting. Strengthen leadership by standardizing planning rituals, decision making processes, and feedback loops across teams.
Salary & Demand
Median Salary Range
Entry LevelNot typical for this senior role
Mid LevelUSD 140,000 to 190,000
Senior LevelUSD 190,000 to 280,000
Growth Trend
Strong demand in technology, consumer brands, and healthcare, with increased hiring for leaders who can connect brand storytelling with measurable results and manage complex cross channel execution.Companies Hiring
Major Employers
AmazonGoogleMicrosoftAppleMetaNetflixSalesforceAdobeNikeProcter and GambleUnileverPepsiCoJohnson and JohnsonPfizer
Industry Sectors
TechnologyConsumer Packaged GoodsRetailFinancial ServicesHealthcareMedia and EntertainmentTravel and HospitalityBusiness to Business Software
Recommended Next Steps
1
Create a portfolio of three integrated campaigns with goals, strategy, channels, results, and lessons learned2
Build a one page measurement plan template with metrics, targets, and reporting cadence3
Refresh your executive storytelling by writing concise monthly updates for a senior audience4
Strengthen performance expertise by leading a structured testing roadmap for one key channel5
Audit your planning process and introduce a consistent brief, timeline, and review system6
Benchmark compensation and scope by comparing role level, team size, and budget ownership across target companies7
Network with peers in brand, growth, and analytics to validate your channel mix approach and measurement standards