Head of Growth Marketing
Career GuideKey Responsibilities
- Set growth strategy and measurable goals for acquisition, activation, retention, and revenue
- Own the growth marketing roadmap and prioritize high-impact initiatives
- Lead paid media strategy and budget allocation across key channels
- Improve conversion rates across landing pages and sign up flows
- Build and manage experimentation practices for messaging, offers, and funnel steps
- Partner with Product to improve onboarding and in product growth loops
- Partner with Sales to improve lead quality and pipeline contribution where relevant
- Partner with Customer Success to reduce churn and increase expansion revenue
- Develop lifecycle marketing programs for email and in app messaging
- Create performance reporting and communicate results to executives
- Hire, coach, and manage a growth marketing team and agency partners
- Ensure tracking, attribution, and data quality are reliable and actionable
Top Skills for Success
Growth Strategy
Performance Marketing
Conversion Rate Optimization
Experiment Design
Marketing Analytics
Attribution
Customer Segmentation
Lifecycle Marketing
Positioning
Pricing Strategy
Budget Management
Stakeholder Management
People Management
Executive Communication
Career Progression
Can Lead To
Head of Marketing
VP of Marketing
Chief Marketing Officer
VP of Growth
General Manager
Transition Opportunities
Product Marketing Lead
Revenue Operations Leader
Business Development Leader
Strategy Lead
Common Skill Gaps
Often Missing Skills
AttributionForecastingLifecycle MarketingPricing StrategyExperiment DesignPeople ManagementData GovernanceCreative Testing
Development SuggestionsBuild a portfolio of measurable growth wins that show baseline, actions taken, and business impact. Strengthen fundamentals in tracking and analytics, then layer in lifecycle programs and experimentation discipline. Practice presenting clear tradeoffs and resource asks to executives.
Salary & Demand
Median Salary Range
Entry LevelUsually not an entry-level role. Typical first step is Growth Marketing Manager.
Mid LevelUSD 160,000 to 220,000 base salary, often with bonus and equity
Senior LevelUSD 220,000 to 320,000 base salary, often with bonus and equity
Growth Trend
Strong demand, especially in software, online services, and consumer brands. Hiring is closely tied to revenue targets, and companies prioritize leaders who can show repeatable growth results and efficient spend.Companies Hiring
Major Employers
ShopifyAmazonGoogleMetaMicrosoftUberAirbnbDoorDashStripeSalesforceHubSpotNetflix
Industry Sectors
SoftwareFinancial TechnologyEcommerceConsumer SubscriptionMarketplacesMedia and StreamingTravelHealthcare Technology
Recommended Next Steps
1
Create a one page growth plan for a target company with goals, key bets, and a 90 day roadmap2
Audit a funnel and propose three conversion improvements with expected impact and effort level3
Refresh your resume with outcome metrics such as revenue, retention, and efficiency4
Prepare a growth case study deck with two to three initiatives, learnings, and next steps5
Strengthen analytics and tracking skills through hands on dashboarding and clean measurement6
Network with Product, Sales, and Data leaders to demonstrate cross functional leadership7
Build a hiring plan that shows how you would structure a small growth team