Often Missing SkillsFinancial ReportingPricing StrategyDigital MarketingSales Pipeline ManagementProcess DocumentationStaff SchedulingVendor ManagementCustomer Retention StrategyInsurance LiteracyContract Management
Development SuggestionsBuild a simple monthly scorecard for revenue, bookings, instructor utilization, and maintenance costs. Use a booking system with automated follow-ups, track lead sources, and test one marketing channel at a time. Create written checklists for safety drills, boat turnaround, and lesson delivery to improve consistency as you hire.