Retail Marketing Project Manager

Career Guide
A Retail Marketing Project Manager is responsible for planning, executing, and overseeing marketing projects within the retail sector. They ensure that marketing campaigns align with business goals and are delivered on time and within budget.

Key Responsibilities

  • Develop and manage marketing project plans for retail campaigns.
  • Coordinate with internal teams and external vendors to ensure smooth execution of projects.
  • Monitor project progress and adjust plans as necessary to meet objectives.

Top Skills for Success

Project Management
Retail Industry Knowledge
Digital Marketing

Career Progression

Can Lead To
Senior Marketing Manager
Marketing Director
Transition Opportunities
Product Manager
Brand Manager

Common Skill Gaps

Often Missing Skills
Advanced Data AnalysisCross-channel Marketing
Development SuggestionsConsider online courses in data analytics and cross-channel marketing strategies to bridge these gaps.

Salary & Demand

Median Salary Range
Entry Level$50,000 - $65,000
Mid Level$65,000 - $85,000
Senior Level$85,000 - $110,000
Growth Trend
The demand for Retail Marketing Project Managers is growing steadily, driven by the increasing focus on digital marketing strategies in the retail sector.

Companies Hiring

Major Employers
WalmartAmazon
Industry Sectors
RetailE-commerce

Recommended Next Steps

1
Gain certification in project management (e.g., PMP).
2
Build a portfolio of successful marketing projects.

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