Public Affairs Manager

Career Guide
A Public Affairs Manager is responsible for managing and developing the public image and relationships of a company or organization with stakeholders, including the government, public, and media. They strategize communication plans, manage public policy issues, and engage in advocacy to align organizational objectives with public interests.

Key Responsibilities

  • Develop and implement public affairs strategies and campaigns
  • Monitor and analyze public policy trends and legislative changes
  • Build and maintain relationships with key stakeholders and policymakers
  • Manage media relations and respond to inquiries
  • Coordinate public events and community outreach programs

Top Skills for Success

Communication
Policy Analysis
Stakeholder Management
Media Relations
Strategic Planning

Career Progression

Can Lead To
Director of Public Affairs
Senior Public Affairs Specialist
Transition Opportunities
Corporate Communications Manager
Government Relations Manager

Common Skill Gaps

Often Missing Skills
Data AnalyticsDigital Communication
Development SuggestionsConsider taking courses in data analytics and digital marketing to enhance your ability to analyze public sentiment and engage with audiences online effectively.

Salary & Demand

Median Salary Range
Entry Level$50,000 - $65,000
Mid Level$70,000 - $90,000
Senior Level$100,000 - $130,000
Growth Trend
The demand for Public Affairs Managers is growing due to increased emphasis on corporate social responsibility and regulatory compliance across industries.

Companies Hiring

Major Employers
EdelmanWeber ShandwickFleishmanHillard
Industry Sectors
Public RelationsGovernment AffairsCorporate Communications

Recommended Next Steps

1
Network with professionals in public affairs through industry conferences and seminars.
2
Pursue certifications in public relations or government relations to bolster credibility.

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