Project Manager - Marketing

Career Guide
A Project Manager in Marketing is responsible for planning, executing, and overseeing marketing projects and campaigns. They ensure that projects are completed on time, within budget, and meet business objectives.

Key Responsibilities

  • Developing and managing detailed project plans for marketing campaigns.
  • Coordinating cross-functional teams to ensure project alignment and success.
  • Monitoring project progress and adjusting plans as necessary.

Top Skills for Success

Project Management
Digital Marketing
Stakeholder Management

Career Progression

Can Lead To
Marketing Director
Senior Project Manager
Transition Opportunities
Product Manager
Business Development Manager

Common Skill Gaps

Often Missing Skills
Data AnalysisAdvanced SEO
Development SuggestionsCandidates are encouraged to take courses in data analytics and SEO to bridge these skill gaps and enhance their effectiveness in project management roles.

Salary & Demand

Median Salary Range
Entry Level$55,000 - $70,000
Mid Level$70,000 - $90,000
Senior Level$90,000 - $120,000
Growth Trend
The demand for Project Managers in Marketing is growing steadily, driven by the increasing complexity of marketing activities and the need for coordinated project execution.

Companies Hiring

Major Employers
GoogleAmazon
Industry Sectors
TechnologyRetail

Recommended Next Steps

1
Pursue a certification in project management, such as PMP.
2
Gain experience with digital marketing tools and platforms.

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