Product Team Lead, Ad Tech

Career Guide
The Product Team Lead in the Ad Tech industry is responsible for guiding a team of product managers and developers to design, develop, and optimize advertising technology products. This role involves strategic planning, cross-functional collaboration, and ensuring the product aligns with market needs and business goals.

Key Responsibilities

  • Lead and mentor a team of product managers and developers.
  • Develop and implement product strategies in alignment with company goals.
  • Collaborate with sales, marketing, and engineering teams to ensure product success.
  • Analyze market trends and customer feedback to enhance product offerings.
  • Oversee product lifecycle from conception to launch and iterations.

Top Skills for Success

Leadership
Product Management
Market Analysis
Communication
Agile Methodologies

Career Progression

Can Lead To
Product Manager
Senior Product Manager
Transition Opportunities
Director of Product
Head of Product Development

Common Skill Gaps

Often Missing Skills
Advanced Data AnalysisUser Experience Design
Development SuggestionsConsider taking courses in data analysis and UX design to enhance your strategic decision-making and product development capabilities.

Salary & Demand

Median Salary Range
Entry Level$90,000 - $110,000
Mid Level$110,000 - $140,000
Senior Level$140,000 - $180,000
Growth Trend
The demand for Product Team Leads in Ad Tech is increasing due to the ongoing growth in digital advertising and the need for innovative product solutions.

Companies Hiring

Major Employers
GoogleFacebookAmazon
Industry Sectors
Digital AdvertisingTechnologyMedia

Recommended Next Steps

1
Network with professionals in the Ad Tech industry to learn about emerging trends.
2
Attend industry conferences and workshops to gain insights and new skills.
3
Seek mentorship from experienced Product Team Leads to guide your career development.

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