Product Manager, Advertising Technology

Career Guide
A Product Manager in Advertising Technology (AdTech) is responsible for overseeing the development and strategy of advertising products. This role involves understanding market needs, collaborating with cross-functional teams, and driving the product roadmap to enhance advertising solutions.

Key Responsibilities

  • Develop and prioritize product roadmap for advertising solutions
  • Collaborate with engineering, sales, and marketing teams to deliver new features
  • Analyze market trends to drive product innovation and positioning

Top Skills for Success

Product Roadmapping
Digital Marketing
Project Management
Data Analysis

Career Progression

Can Lead To
Senior Product Manager
Director of Product
Transition Opportunities
Product Strategy Consultant
Chief Product Officer

Common Skill Gaps

Often Missing Skills
Advanced Data AnalyticsTechnical Knowledge in AdTech
Development SuggestionsPursue certifications in data analytics and gain hands-on experience with ad technology platforms.

Salary & Demand

Median Salary Range
Entry Level$80,000-$100,000
Mid Level$100,000-$130,000
Senior Level$130,000-$160,000
Growth Trend
High demand due to increasing digital advertising spend and technology advancements

Companies Hiring

Major Employers
GoogleFacebookAmazon
Industry Sectors
TechnologyMediaAdvertising

Recommended Next Steps

1
Enroll in a certification course on digital advertising technologies
2
Network with professionals in the AdTech industry through events and online platforms

Explore More Roles

Browse our comprehensive database of roles and find your perfect match.