A Product Manager in Advertising Technology (AdTech) is responsible for overseeing the development and strategy of advertising products. This role involves understanding market needs, collaborating with cross-functional teams, and driving the product roadmap to enhance advertising solutions.
Key Responsibilities
Develop and prioritize product roadmap for advertising solutions
Collaborate with engineering, sales, and marketing teams to deliver new features
Analyze market trends to drive product innovation and positioning
Top Skills for Success
Product Roadmapping
Digital Marketing
Project Management
Data Analysis
Career Progression
Can Lead To
Senior Product Manager
Director of Product
Transition Opportunities
Product Strategy Consultant
Chief Product Officer
Common Skill Gaps
Often Missing Skills
Advanced Data AnalyticsTechnical Knowledge in AdTech
Development SuggestionsPursue certifications in data analytics and gain hands-on experience with ad technology platforms.
Salary & Demand
Median Salary Range
Entry Level$80,000-$100,000
Mid Level$100,000-$130,000
Senior Level$130,000-$160,000
Growth Trend
High demand due to increasing digital advertising spend and technology advancements
Companies Hiring
Major Employers
GoogleFacebookAmazon
Industry Sectors
TechnologyMediaAdvertising
Recommended Next Steps
1
Enroll in a certification course on digital advertising technologies
2
Network with professionals in the AdTech industry through events and online platforms
Explore More Roles
Browse our comprehensive database of roles and find your perfect match.