Non-Profit Program Director (Marketing & Outreach)

Career Guide
A Non-Profit Program Director (Marketing & Outreach) is responsible for developing and implementing marketing strategies to promote the organization’s mission and programs. They work to increase public awareness and engagement, often overseeing outreach efforts and managing communication channels.

Key Responsibilities

  • Develop and execute marketing strategies aligned with organizational goals
  • Oversee outreach activities to engage with community partners and stakeholders
  • Manage communication channels, including social media, newsletters, and press releases
  • Analyze marketing and outreach effectiveness and adapt strategies accordingly
  • Collaborate with other departments to ensure cohesive messaging

Top Skills for Success

Strategic Planning
Communication
Digital Marketing
Community Engagement

Career Progression

Can Lead To
Non-Profit Executive Director
Director of Development
Transition Opportunities
Corporate Marketing Manager
Public Relations Director

Common Skill Gaps

Often Missing Skills
Data AnalysisAdvanced Digital Tools
Development SuggestionsConsider taking courses in data analytics and emerging digital marketing tools to enhance marketing strategy effectiveness.

Salary & Demand

Median Salary Range
Entry Level$50,000 - $60,000
Mid Level$60,000 - $75,000
Senior Level$75,000 - $90,000
Growth Trend
Moderate growth expected as non-profits continue to prioritize effective marketing and outreach to increase their impact.

Companies Hiring

Major Employers
United WayRed Cross
Industry Sectors
Healthcare Non-ProfitsEducational Non-Profits

Recommended Next Steps

1
Network with professionals in similar roles to learn about best practices
2
Attend workshops or webinars focused on non-profit marketing trends

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