Non-Profit Program Director (Marketing & Outreach)
Career Guide
A Non-Profit Program Director (Marketing & Outreach) is responsible for developing and implementing marketing strategies to promote the organization’s mission and programs. They work to increase public awareness and engagement, often overseeing outreach efforts and managing communication channels.
Key Responsibilities
Develop and execute marketing strategies aligned with organizational goals
Oversee outreach activities to engage with community partners and stakeholders
Manage communication channels, including social media, newsletters, and press releases
Analyze marketing and outreach effectiveness and adapt strategies accordingly
Collaborate with other departments to ensure cohesive messaging
Top Skills for Success
Strategic Planning
Communication
Digital Marketing
Community Engagement
Career Progression
Can Lead To
Non-Profit Executive Director
Director of Development
Transition Opportunities
Corporate Marketing Manager
Public Relations Director
Common Skill Gaps
Often Missing Skills
Data AnalysisAdvanced Digital Tools
Development SuggestionsConsider taking courses in data analytics and emerging digital marketing tools to enhance marketing strategy effectiveness.
Salary & Demand
Median Salary Range
Entry Level$50,000 - $60,000
Mid Level$60,000 - $75,000
Senior Level$75,000 - $90,000
Growth Trend
Moderate growth expected as non-profits continue to prioritize effective marketing and outreach to increase their impact.
Companies Hiring
Major Employers
United WayRed Cross
Industry Sectors
Healthcare Non-ProfitsEducational Non-Profits
Recommended Next Steps
1
Network with professionals in similar roles to learn about best practices
2
Attend workshops or webinars focused on non-profit marketing trends
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