Market Research Analyst

Career Guide
Market Research Analysts are responsible for gathering and analyzing data about consumers and competitors in order to assist companies in making informed business decisions.

Key Responsibilities

  • Conducting research to understand consumer preferences and market trends.
  • Analyzing data using statistical software.
  • Preparing reports and presentations to communicate findings to stakeholders.

Top Skills for Success

Analytical skills
Statistical analysis
Report writing

Career Progression

Can Lead To
Marketing Analyst
Business Analyst
Transition Opportunities
Market Research Manager
Data Scientist

Common Skill Gaps

Often Missing Skills
Advanced data visualizationMachine learning
Development SuggestionsConsider taking courses in data analytics and visualization tools such as Tableau or Python.

Salary & Demand

Median Salary Range
Entry Level$45,000 - $55,000
Mid Level$60,000 - $75,000
Senior Level$80,000 - $100,000
Growth Trend
The demand for Market Research Analysts is growing steadily due to the increasing use of data analytics in business decision-making.

Companies Hiring

Major Employers
NielsenIpsos
Industry Sectors
RetailHealthcare

Recommended Next Steps

1
Gain proficiency in statistical software such as SPSS or SAS.
2
Network with professionals in the industry through seminars and online forums.

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