Management Consultant – Marketing & Strategy

Career Guide

Advises organizations on growth, marketing, and commercial strategy. Diagnoses market and customer needs, develops go‑to‑market plans, pricing, and positioning, builds business cases, and guides execution to improve revenue and ROI.

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Key Responsibilities

Conduct market, customer, and competitive research
Build market sizing, pricing, and ROI/NPV models
Develop segmentation, targeting, and positioning frameworks
Design pricing and packaging strategies
Create go-to-market plans across channels and partners
Facilitate client workshops and align stakeholders
Deliver executive-ready presentations and recommendations

Career Progression

Can Lead To

Senior Strategy Consultant

Engagement Manager

Strategy Director

Transition Opportunities

Product Marketing Manager

Corporate Strategy Manager

Growth Product Manager

Business Development Manager

Common Skill Gaps

Often Missing Skills

Pricing strategy and elasticity modelingMarketing analytics with SQL/TableauPrimary research design (surveys, interviews)Market sizing and financial modeling

Development SuggestionsTake a pricing and marketing analytics course and build two case studies using public data; apply skills via a pro bono project for a nonprofit or startup to deliver measurable results.

Market Intelligence Report

Management Consultant – Marketing & Strategy is part of the Business Operations category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

See the market intelligence report

Salary & Demand

Median Salary Range

Entry Level$75,000–$100,000

Mid Level$105,000–$150,000

Senior Level$155,000–$220,000

Growth Trend

growing – Demand for digital growth, pricing, and GTM strategy across industries

Companies Hiring

Major Employers

McKinsey & CompanyDeloitteAccenture Strategy

Industry Sectors

Consulting & Professional ServicesTechnologyConsumer & RetailHealthcare

Recommended Next Steps

Earn a recognized credential (AMA PCM or CPP) to signal marketing and pricing expertise.

Build a portfolio: develop a GTM plan and pricing model for a real or simulated product using public data.

Network and prepare: join consulting communities, practice case interviews, and attend AMA/PPS events to meet hiring managers.