Management Consultant – Marketing & Strategy

Career Guide
Advises organizations on growth, marketing, and commercial strategy. Diagnoses market and customer needs, develops go‑to‑market plans, pricing, and positioning, builds business cases, and guides execution to improve revenue and ROI.

Key Responsibilities

  • Conduct market, customer, and competitive research
  • Build market sizing, pricing, and ROI/NPV models
  • Develop segmentation, targeting, and positioning frameworks
  • Design pricing and packaging strategies
  • Create go-to-market plans across channels and partners
  • Facilitate client workshops and align stakeholders
  • Deliver executive-ready presentations and recommendations

Career Progression

Can Lead To
Senior Strategy Consultant
Engagement Manager
Strategy Director
Transition Opportunities
Product Marketing Manager
Corporate Strategy Manager
Growth Product Manager
Business Development Manager

Common Skill Gaps

Often Missing Skills
Pricing strategy and elasticity modelingMarketing analytics with SQL/TableauPrimary research design (surveys, interviews)Market sizing and financial modeling
Development SuggestionsTake a pricing and marketing analytics course and build two case studies using public data; apply skills via a pro bono project for a nonprofit or startup to deliver measurable results.

Salary & Demand

Median Salary Range
Entry Level$75,000–$100,000
Mid Level$105,000–$150,000
Senior Level$155,000–$220,000
Growth Trend
growing – Demand for digital growth, pricing, and GTM strategy across industries

Companies Hiring

Major Employers
McKinsey & CompanyDeloitteAccenture Strategy
Industry Sectors
Consulting & Professional ServicesTechnologyConsumer & RetailHealthcare

Recommended Next Steps

1
Earn a recognized credential (AMA PCM or CPP) to signal marketing and pricing expertise.
2
Build a portfolio: develop a GTM plan and pricing model for a real or simulated product using public data.
3
Network and prepare: join consulting communities, practice case interviews, and attend AMA/PPS events to meet hiring managers.