Lease-Up Manager

Career Guide

A Lease-Up Manager leads the full rental launch of a new apartment community, building demand from zero occupancy to stabilized performance. The role blends leasing leadership, marketing execution, resident experience, and close coordination with ownership, construction, and property operations.

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Key Responsibilities

Create and execute the lease-up plan to hit occupancy, rent, and timeline goals
Set weekly leasing targets and track lead flow, tours, applications, and move-ins
Hire, train, and coach leasing team members to deliver consistent touring and follow-up
Coordinate marketing campaigns across listings, signage, events, and local outreach
Manage pricing and concessions in partnership with ownership and revenue teams
Oversee the prospect experience from first contact through application and approval
Ensure compliance with Fair Housing and company leasing policies
Partner with construction and maintenance teams to align unit readiness with move-in schedules
Report performance to ownership with clear updates, risks, and action plans
Prepare transition from lease-up operations to stabilized property management

Top Skills for Success

Sales Leadership

Customer Service

Goal Setting

Team Coaching

Performance Reporting

Project Coordination

Fair Housing Compliance

Multifamily Leasing

Lease-Up Strategy

Lead Management

Touring Presentation

Pricing Strategy

Concession Strategy

Resident Experience Management

Property Management Software

Career Progression

Can Lead To

Senior Lease-Up Manager

Regional Lease-Up Manager

Property Manager Community Manager

Director of Leasing

Regional Property Manager

Transition Opportunities

Revenue Manager Marketing Manager

Asset Manager

New Development Operations Manager

Real Estate Development Associate

Common Skill Gaps

Often Missing Skills

Pricing AnalysisMarketing AnalyticsBudget ManagementVendor ManagementConflict ResolutionAdvanced ReportingLease File AuditingLocal Outreach Strategy

Development SuggestionsBuild confidence with weekly performance dashboards, learn pricing fundamentals, and practice structured coaching conversations. Strengthen compliance and documentation habits through regular file reviews and Fair Housing refreshers.

Market Intelligence Report

Lease-Up Manager is part of the Marketing Strategy category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

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Salary & Demand

Median Salary Range

Entry LevelUSD 60,000 to 80,000 base pay

Mid LevelUSD 80,000 to 110,000 base pay

Senior LevelUSD 110,000 to 150,000 base pay

Growth Trend

Stable demand in markets with ongoing multifamily development. Hiring increases when new communities open and when operators need experienced leaders to improve leasing speed and revenue.

Companies Hiring

Major Employers

GreystarLincoln Property CompanyBozzutoAvenue5 ResidentialRPM LivingBH Management ServicesFairfield ResidentialRelated ManagementCamden Property TrustAvalonBay CommunitiesEquity ResidentialEssex Property TrustUDR

Industry Sectors

Multifamily Property ManagementReal Estate DevelopmentReal Estate Investment TrustsBuild-to-Rent HousingStudent Housing

Recommended Next Steps

Request ownership of a weekly lease-up scorecard and present results to leadership

Lead a full leasing campaign for one floor plan or one unit type from launch through stabilization

Complete a Fair Housing training course and document your process for compliant leasing files

Get hands-on practice in a property management system by managing leads, follow-up tasks, and reporting

Shadow a revenue or pricing partner to learn how rent changes and concessions are decided

Develop a standard touring script and follow-up cadence, then coach the team to adopt it

Build a portfolio of results with occupancy ramp, lead conversion, and rent achievement metrics

Network with local developers and property operators to learn upcoming openings and hiring timelines