Often Missing SkillsProof of results through case studiesPricing and packaging of servicesLead generation for the consultantContracting and scope controlBasic financial forecastingAttribution basicsSales pipeline managementAd account structure knowledgeData quality checks
Development SuggestionsBuild two to three repeatable service packages with clear deliverables and timelines. Create a simple reporting template focused on leads, calls, bookings, and revenue estimates. Collect before and after screenshots and metrics for case studies. Practice scope control using written statements of work, change requests, and renewal checkpoints.