Healthcare Marketing Compliance Manager

Career Guide

A Healthcare Marketing Compliance Manager ensures that marketing and communication materials in healthcare follow laws, industry codes, and internal policies. This role reviews campaigns, trains teams, and builds processes that reduce regulatory risk while enabling timely marketing execution.

Key Responsibilities

Review marketing materials for regulatory compliance before release
Create and maintain marketing compliance policies and review checklists
Partner with legal, privacy, and medical teams to resolve approval issues
Advise marketers on compliant claims, disclosures, and fair balance
Oversee documentation, approvals, and version control for audits
Monitor regulatory updates and translate changes into practical guidance
Train marketing, sales, and agency partners on compliance expectations
Investigate potential violations and coordinate corrective actions
Support internal and external audits related to marketing practices
Track review cycle times and improve the compliance review workflow

Top Skills for Success

Regulatory Knowledge

Marketing Material Review

Healthcare Privacy Knowledge

Risk Assessment

Policy Writing

Stakeholder Management

Clear Written Communication

Training Delivery

Process Improvement

Audit Readiness

Project Management

Issue Investigation

Career Progression

Can Lead To

Marketing Compliance Manager

Regulatory Compliance Manager

Healthcare Privacy Manager

Medical Legal Review Lead

Marketing Operations Manager

Transition Opportunities

Director of Compliance

Director of Marketing Compliance

Chief Compliance Officer

Head of Regulatory Affairs

Privacy Officer

Risk and Controls Lead

Common Skill Gaps

Often Missing Skills

Digital Advertising ComplianceSocial Media ComplianceConsent ManagementClaims SubstantiationPrivacy Impact AssessmentMarketing Analytics LiteracyVendor Risk ManagementWorkflow Tool Administration

Development SuggestionsBuild a portfolio of reviewed materials and documented decisions, take targeted training on healthcare advertising rules and privacy basics, practice writing compliant claim language, and learn one workflow tool used for approvals and recordkeeping.

Salary & Demand

Median Salary Range

Entry LevelUSD 85,000 to 110,000

Mid LevelUSD 110,000 to 145,000

Senior LevelUSD 145,000 to 190,000

Growth Trend

Growing steadily due to tighter privacy expectations, higher enforcement activity, increased digital marketing, and expanding oversight of health claims and advertising practices.

Companies Hiring

Major Employers

UnitedHealth GroupCVS HealthCignaElevance HealthHumanaPfizerJohnson and JohnsonMerckAbbVieNovartisKaiser PermanenteHCA Healthcare

Industry Sectors

Health InsurancePharmaceuticalsMedical DevicesHospitals and Health SystemsDigital HealthHealthcare Advertising AgenciesPharmacy Benefit ManagementClinical Research

Recommended Next Steps

Create a simple marketing compliance checklist aligned to your organization’s products and channels

Audit five recent campaigns and document the top recurring compliance issues

Set up a training session for marketers and agencies focused on common claim and privacy mistakes

Draft standard language for disclaimers and required disclosures to speed up reviews

Join a healthcare compliance association and track monthly regulatory updates

Partner with marketing operations to improve approvals, recordkeeping, and turnaround times