Head of Performance Marketing

Career Guide

A Head of Performance Marketing leads paid and measurable marketing programs that drive customer acquisition and revenue. This role owns channel strategy, budget allocation, testing, and reporting, and partners closely with brand, product, sales, analytics, and finance to hit growth targets efficiently.

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Key Responsibilities

Set performance marketing strategy aligned to growth goals
Own paid media budget planning and spend allocation
Define acquisition targets and efficiency targets
Lead channel mix decisions across paid acquisition programs
Build and manage a team of performance marketers
Oversee campaign planning and launch execution
Run structured testing and experimentation programs
Improve conversion rates across key funnel steps
Create performance reporting and executive updates
Partner with analytics on measurement and attribution
Coordinate with creative teams on ad concepts and refresh cycles
Manage agencies and external partners where needed
Ensure compliance with privacy and platform policies

Top Skills for Success

Growth Strategy

Budget Management

Leadership

Stakeholder Management

Experiment Design

Conversion Rate Optimization

Performance Reporting

Marketing Analytics

Attribution Modeling

Paid Search

Paid Social

Programmatic Advertising

Lifecycle Marketing

Landing Page Optimization

Creative Testing

Career Progression

Can Lead To

Director of Performance Marketing

Vice President of Growth

Vice President of Marketing

Chief Marketing Officer

Transition Opportunities

Head of Growth

Head of Acquisition

General Manager

Revenue Operations Leader

Common Skill Gaps

Often Missing Skills

Incrementality TestingMarketing Measurement StrategyFirst Party Data StrategyPrivacy ComplianceForecastingUnit EconomicsCreative OperationsTeam ScalingExecutive Communication

Development SuggestionsStrengthen measurement by building an incrementality testing plan, tighten forecasting with clear assumptions, and improve creative throughput with a repeatable testing process. Pair these with stronger executive updates that link spend to revenue and profit.

Market Intelligence Report

Head of Performance Marketing is part of the Digital Marketing category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

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Salary & Demand

Median Salary Range

Entry LevelUSD 140,000 to 180,000

Mid LevelUSD 180,000 to 240,000

Senior LevelUSD 240,000 to 320,000

Growth Trend

Strong demand in ecommerce, software, and consumer apps, with increased emphasis on measurement quality, efficient growth, and durable acquisition channels.

Companies Hiring

Major Employers

AmazonGoogleMetaUberAirbnbShopifyDoorDashBooking HoldingsWalmartPayPalIntuitSalesforce

Industry Sectors

EcommerceConsumer TechnologySoftwareMarketplacesFinancial ServicesTravelMediaRetailHealthcare Technology

Recommended Next Steps

Build a portfolio of case studies showing spend, results, and what changed after testing

Create a simple measurement plan that includes clean tracking, consistent definitions, and review cadence

Develop a 90 day strategy for channel priorities, testing roadmap, and budget allocation

Practice forecast scenarios that connect acquisition volume to revenue and margin

Strengthen people leadership by defining roles, expectations, and performance coaching habits

Stay current on platform changes, privacy shifts, and new ad formats through ongoing learning