Head of Digital Growth

Career Guide

Leads strategy and execution to acquire, activate, and retain customers across digital channels. Oversees performance marketing, experimentation, and lifecycle programs, manages budgets and teams, and partners with product and sales to drive revenue growth.

Browse All Roles

Key Responsibilities

Set and execute full‑funnel growth strategy across acquisition, activation, retention
Own performance marketing across paid search, social, display, and affiliates
Lead experimentation roadmap; design, run, and analyze A/B and multivariate tests
Drive conversion rate optimization for web/app, including landing pages and onboarding
Build lifecycle programs (email, push, in‑app) to improve retention, LTV, and reactivation
Develop attribution and forecasting models; manage budgets, CAC, and ROI targets
Hire, mentor, and scale growth, analytics, and marketing operations teams

Career Progression

Can Lead To

VP of Growth

Chief Marketing Officer (CMO) / Chief Growth Officer (CGO)

General Manager / Business Unit Lead

Transition Opportunities

Growth Product Manager

Director of Performance Marketing

Marketing Analytics / BI Director

Revenue Operations (RevOps) Director

Common Skill Gaps

Often Missing Skills

SQL for querying event and marketing dataMulti‑touch attribution and incrementality testingProduct‑led experimentation (feature flags, in‑app prompts)Advanced lifecycle automation and segmentationCRO research methods (heuristics, user testing, analytics triangulation)

Development SuggestionsBuild a GA4+SQL attribution/cohort dashboard from real or sample data; run end‑to‑end experiments (e.g., a Braze/Iterable journey and an Optimizely test), documenting hypotheses, results, and ROI.

Market Intelligence Report

Head of Digital Growth is part of the Digital Marketing category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

See the market intelligence report

Salary & Demand

Median Salary Range

Entry Level$100,000–$130,000

Mid Level$140,000–$180,000

Senior Level$190,000–$260,000

Growth Trend

growing - Growing need in SaaS/e-commerce for data-driven revenue leadership.

Companies Hiring

Industry Sectors

Technology (SaaS & Consumer Apps)E‑commerce & RetailFinancial Services (Fintech)

Recommended Next Steps

Earn GA4 and Google Ads certifications; publish a portfolio showing acquisition, CRO, and retention wins.

Run a measurable growth project (e.g., $2–5k paid spend + landing page test) and report CAC, LTV, and incrementality.

Join growth communities (e.g., GrowthHackers/Reforge) and schedule 3–5 informational interviews with Heads of Growth to benchmark playbooks and tools.