Head of Digital Acquisition

Career Guide
The Head of Digital Acquisition is responsible for developing and executing strategies to attract and retain customers through online channels. This role involves managing digital marketing campaigns, analyzing data to optimize performance, and leading a team to achieve acquisition goals.

Key Responsibilities

  • Develop and implement digital marketing strategies to drive customer acquisition.
  • Lead and manage a team of digital marketers and analysts.
  • Analyze performance data to optimize campaigns and improve ROI.
  • Collaborate with cross-functional teams to align acquisition strategies with overall business goals.
  • Stay updated with industry trends and emerging technologies in digital marketing.

Top Skills for Success

Digital Marketing Strategy
Data Analysis
Team Leadership
SEO/SEM
Communication

Career Progression

Can Lead To
VP of Marketing
Chief Marketing Officer
Transition Opportunities
Head of Digital Marketing
Director of Digital Strategy

Common Skill Gaps

Often Missing Skills
Advanced Data AnalyticsAI/ML in Marketing
Development SuggestionsConsider taking courses in data analytics and machine learning applications in marketing to bridge skill gaps.

Salary & Demand

Median Salary Range
Entry Level$80,000 - $100,000
Mid Level$100,000 - $130,000
Senior Level$130,000 - $180,000
Growth Trend
The demand for digital acquisition experts is growing as businesses increasingly focus on online channels to reach customers.

Companies Hiring

Major Employers
AmazonGoogleFacebook
Industry Sectors
E-commerceTechnologyAdvertising

Recommended Next Steps

1
Pursue certifications in digital marketing and analytics.
2
Network with industry professionals to stay informed about emerging trends.

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