A Field Marketing Coordinator is responsible for executing marketing campaigns and events in specific geographic areas to increase brand awareness and drive sales. They work closely with sales teams and marketing departments to ensure consistency in messaging and branding.
Key Responsibilities
Coordinate and execute field marketing events and campaigns.
Collaborate with sales teams to align marketing efforts with sales goals.
Analyze and report on the success of marketing initiatives.
Top Skills for Success
Communication
Project Management
Event Planning
Sales Collaboration
Career Progression
Can Lead To
Field Marketing Manager
Regional Marketing Manager
Transition Opportunities
Brand Manager
Product Marketing Manager
Common Skill Gaps
Often Missing Skills
Data AnalysisDigital Marketing
Development SuggestionsConsider taking courses in data analytics and digital marketing to round out your skill set and increase your effectiveness in the role.
Salary & Demand
Median Salary Range
Entry Level$40,000 - $50,000
Mid Level$50,000 - $65,000
Senior Level$65,000 - $80,000
Growth Trend
The demand for Field Marketing Coordinators is growing as companies seek to enhance local engagement and personalize marketing efforts.
Companies Hiring
Major Employers
PepsiCoAmazonCoca-Cola
Industry Sectors
Consumer GoodsRetailTechnology
Recommended Next Steps
1
Gain experience by working on cross-functional projects with sales and marketing teams.
2
Enhance your event planning skills by volunteering to organize company events or community activities.
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