Email Marketing Manager
Career GuideKey Responsibilities
- Build and manage email campaign calendars
- Create and optimize automated email journeys
- Write and edit email copy to match brand voice
- Coordinate email design and asset production
- Segment audiences to improve relevance
- Set up campaigns in an email service provider
- Run A B tests to improve performance
- Monitor deliverability and list health
- Report on campaign results and insights
- Partner with product, sales, and customer teams on messaging
Top Skills for Success
Campaign Planning
Copywriting
Project Management
Stakeholder Management
Customer Segmentation
Marketing Automation
A B Testing
Performance Reporting
Deliverability Management
Compliance Management
Career Progression
Can Lead To
Lifecycle Marketing Manager
CRM Manager
Growth Marketing Manager
Marketing Operations Manager
Retention Marketing Manager
Transition Opportunities
Product Marketing Manager
Brand Marketing Manager
Customer Marketing Manager
Digital Marketing Manager
Marketing Analytics Manager
Common Skill Gaps
Often Missing Skills
Deliverability ManagementMarketing AutomationCustomer SegmentationExperiment DesignRevenue AttributionData Analysis
Development SuggestionsBuild a portfolio of automated journeys, document test plans and results, and strengthen reporting using clear metrics tied to revenue and retention. Practice improving list quality through opt-in hygiene and engagement-based targeting.
Salary & Demand
Median Salary Range
Entry LevelUSD 60,000 to 80,000
Mid LevelUSD 80,000 to 115,000
Senior LevelUSD 115,000 to 155,000
Growth Trend
Steady demand, especially at ecommerce and subscription businesses. Hiring is strongest for managers who can improve revenue through automation, personalization, and strong deliverability.Companies Hiring
Major Employers
AmazonShopifyWalmartTargetAdobeSalesforceIntuitSpotifyDoorDashAirbnb
Industry Sectors
EcommerceSoftwareFinancial ServicesMedia and EntertainmentConsumer Packaged GoodsTravel and HospitalityEducationHealthcare
Recommended Next Steps
1
Create three sample email flows: welcome series, cart abandonment, reactivation2
Build a simple testing roadmap with hypotheses and success metrics3
Audit an email program for list growth, list health, and deliverability risks4
Develop a weekly performance report template with clear insights and actions5
Strengthen collaboration skills by running a cross-team campaign kickoff process6
Learn one email platform deeply and publish a short case study of results