Email Marketing Manager

Career Guide

An Email Marketing Manager plans, builds, and improves email campaigns that drive customer engagement and revenue. They balance creative messaging with data-driven testing, ensuring emails reach the right audience at the right time while protecting deliverability and brand trust.

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Key Responsibilities

Build and manage email campaign calendars
Create and optimize automated email journeys
Write and edit email copy to match brand voice
Coordinate email design and asset production
Segment audiences to improve relevance
Set up campaigns in an email service provider
Run A B tests to improve performance
Monitor deliverability and list health
Report on campaign results and insights
Partner with product, sales, and customer teams on messaging

Top Skills for Success

Campaign Planning

Copywriting

Project Management

Stakeholder Management

Customer Segmentation

Marketing Automation

A B Testing

Performance Reporting

Deliverability Management

Compliance Management

Career Progression

Can Lead To

Lifecycle Marketing Manager

CRM Manager

Growth Marketing Manager

Marketing Operations Manager

Retention Marketing Manager

Transition Opportunities

Product Marketing Manager

Brand Marketing Manager

Customer Marketing Manager

Digital Marketing Manager

Marketing Analytics Manager

Common Skill Gaps

Often Missing Skills

Deliverability ManagementMarketing AutomationCustomer SegmentationExperiment DesignRevenue AttributionData Analysis

Development SuggestionsBuild a portfolio of automated journeys, document test plans and results, and strengthen reporting using clear metrics tied to revenue and retention. Practice improving list quality through opt-in hygiene and engagement-based targeting.

Salary & Demand

Median Salary Range

Entry LevelUSD 60,000 to 80,000

Mid LevelUSD 80,000 to 115,000

Senior LevelUSD 115,000 to 155,000

Growth Trend

Steady demand, especially at ecommerce and subscription businesses. Hiring is strongest for managers who can improve revenue through automation, personalization, and strong deliverability.

Companies Hiring

Major Employers

AmazonShopifyWalmartTargetAdobeSalesforceIntuitSpotifyDoorDashAirbnb

Industry Sectors

EcommerceSoftwareFinancial ServicesMedia and EntertainmentConsumer Packaged GoodsTravel and HospitalityEducationHealthcare

Recommended Next Steps

Create three sample email flows: welcome series, cart abandonment, reactivation

Build a simple testing roadmap with hypotheses and success metrics

Audit an email program for list growth, list health, and deliverability risks

Develop a weekly performance report template with clear insights and actions

Strengthen collaboration skills by running a cross-team campaign kickoff process

Learn one email platform deeply and publish a short case study of results