An E-Commerce Manager is responsible for overseeing a company's online sales and presence. They manage the e-commerce website, develop digital marketing strategies, and ensure product listings are optimized for maximum visibility and sales conversions.
Key Responsibilities
Develop and implement e-commerce strategies to meet revenue and growth targets.
Manage the day-to-day operations of the e-commerce platform.
Analyze website performance metrics and optimize user experience.
Top Skills for Success
Digital Marketing
SEO/SEM
Data Analysis
Career Progression
Can Lead To
Digital Marketing Manager
Product Manager
Transition Opportunities
Director of E-Commerce
Chief Marketing Officer
Common Skill Gaps
Often Missing Skills
Technical SEO expertiseAdvanced data analytics
Development SuggestionsConsider online courses or certifications in advanced SEO techniques and data analysis tools like Google Analytics.
Salary & Demand
Median Salary Range
Entry Level$50,000 - $60,000
Mid Level$70,000 - $90,000
Senior Level$100,000 - $130,000
Growth Trend
The demand for E-Commerce Managers is growing rapidly as more businesses are shifting to online platforms, especially post-pandemic.
Companies Hiring
Major Employers
AmazonWalmart
Industry Sectors
RetailConsumer Goods
Recommended Next Steps
1
Gain experience with e-commerce platforms such as Shopify or Magento.
2
Network with industry professionals through events or online forums.
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