Director of Programming (Public Media)

Career Guide
The Director of Programming in Public Media is responsible for overseeing and curating content that aligns with the mission and audience of the public media organization. This role involves strategic planning, content acquisition, and ensuring programming meets educational and cultural standards.

Key Responsibilities

  • Develop and implement programming strategies that align with organizational goals.
  • Oversee content acquisition and manage relationships with content creators and distributors.
  • Monitor program performance and audience engagement metrics.

Top Skills for Success

Content Strategy
Leadership
Audience Analysis

Career Progression

Can Lead To
Senior Director of Programming
Vice President of Programming
Transition Opportunities
Director of Digital Content
Chief Content Officer

Common Skill Gaps

Often Missing Skills
Digital Media ExpertiseData-Driven Decision Making
Development SuggestionsConsider online courses in digital content management and data analytics to enhance these skills.

Salary & Demand

Median Salary Range
Entry Level$70,000 - $90,000
Mid Level$90,000 - $120,000
Senior Level$120,000 - $150,000
Growth Trend
Moderate, with steady demand for skilled professionals who can blend traditional media expertise with digital content strategy.

Companies Hiring

Major Employers
PBSNPR
Industry Sectors
Television BroadcastingRadio Broadcasting

Recommended Next Steps

1
Gain experience in digital media to complement traditional programming skills.
2
Network with industry professionals through conferences and public media associations.

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