Director of Marketing Strategy

Career Guide

The Director of Marketing Strategy is responsible for developing, implementing, and overseeing marketing strategies that align with the organization's goals. This role involves leading a team of marketing professionals, analyzing market trends, and driving growth initiatives across multiple channels.

Key Responsibilities

Develop and execute comprehensive marketing strategies to increase brand awareness and market share.
Lead and mentor a team of marketing professionals, ensuring alignment with strategic goals.
Analyze market trends and consumer behavior to inform marketing campaigns and product positioning.

Top Skills for Success

Strategic Planning

Leadership

Market Analysis

Digital Marketing

Career Progression

Can Lead To

Vice President of Marketing

Chief Marketing Officer

Transition Opportunities

Consulting Roles

Entrepreneurship

Common Skill Gaps

Often Missing Skills

Data AnalyticsAI and Machine Learning

Development SuggestionsProfessionals aiming for this role should consider upskilling in data analytics and emerging technologies like AI to stay competitive in the evolving marketing landscape.

Salary & Demand

Median Salary Range

Entry Level$120,000 - $140,000

Mid Level$140,000 - $160,000

Senior Level$160,000 - $200,000

Growth Trend

The demand for Directors of Marketing Strategy is growing steadily, particularly in digital and tech sectors, as companies seek to enhance their strategic marketing efforts.

Companies Hiring

Major Employers

GoogleAmazon

Industry Sectors

TechnologyConsumer Goods

Recommended Next Steps

Pursue advanced certifications in digital marketing and data analytics.

Network with industry professionals and participate in marketing strategy workshops.