A Digital Marketing Strategist is responsible for developing, implementing, and managing marketing campaigns that promote a company's brand or products. They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Key Responsibilities
Develop and manage digital marketing campaigns
Oversee a social media strategy
Identify trends and insights, and optimize spend and performance based on the insights
Top Skills for Success
SEO/SEM
Data Analysis
Content Creation
Social Media Management
Career Progression
Can Lead To
Digital Marketing Manager
SEO Specialist
Transition Opportunities
Marketing Director
Chief Marketing Officer
Common Skill Gaps
Often Missing Skills
Advanced Data AnalyticsAI and Machine Learning
Development SuggestionsConsider taking courses on data analytics tools and familiarize yourself with AI in marketing to stay competitive.
Salary & Demand
Median Salary Range
Entry Level$50,000 - $65,000
Mid Level$65,000 - $85,000
Senior Level$85,000 - $120,000
Growth Trend
Increasing demand as businesses continue to shift focus to digital platforms
Companies Hiring
Major Employers
GoogleAmazon
Industry Sectors
E-commerceTech
Recommended Next Steps
1
Gain certifications in Google Analytics and Facebook Blueprint
2
Build a portfolio showcasing successful digital marketing campaigns
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