Consultant - Marketing and Strategy

Career Guide

Marketing and Strategy Consultants help organizations understand customers and competitors, identify growth opportunities, and choose where to focus. They develop market entry and launch plans, pricing and brand strategy, and guide execution to achieve measurable results.

Browse All Roles

Key Responsibilities

Conduct market and customer research; size markets and segments
Analyze competitors, pricing, and positioning
Develop growth, brand, and differentiation strategies
Create go-to-market plans, channel mix, and budgets
Define KPIs and measurement plans; build dashboards
Facilitate stakeholder workshops; present recommendations
Build business cases and forecast impact
Support implementation and vendor/agency selection

Career Progression

Can Lead To

Senior Marketing Strategy Consultant

Strategy Manager or Director

Engagement Manager / Principal Consultant

Transition Opportunities

Product Marketing Manager

Brand Manager

Corporate Strategy Manager

Growth Marketing Lead

Common Skill Gaps

Often Missing Skills

Market research design and synthesisMarketing analytics and attribution (incl. GA4)Go-to-market planning and channel strategyPricing strategy and segmentation

Development SuggestionsComplete a market research and GA4/attribution course and build a capstone project; create a sample go-to-market plan for a real or hypothetical product and seek feedback from experienced marketers.

Market Intelligence Report

Consultant - Marketing and Strategy is part of the Marketing Strategy category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

See the market intelligence report

Salary & Demand

Median Salary Range

Entry Level$65,000–$85,000

Mid Level$95,000–$130,000

Senior Level$140,000–$190,000

Growth Trend

growing — Digital transformation and revenue priorities drive demand

Companies Hiring

Major Employers

DeloitteAccentureMcKinsey & Company

Industry Sectors

ConsultingTechnologyConsumer Goods

Recommended Next Steps

Earn GA4 Certification and complete a market research course (e.g., survey design, conjoint, segmentation).

Build a portfolio: create a full go-to-market plan with market sizing, positioning, pricing, and KPI dashboard.

Do a pro bono or freelance diagnostic for a small business/startup and turn results into a case study; join AMA to network with strategy leaders.