Consultant - Marketing and Strategy

Career Guide
Marketing and Strategy Consultants help organizations understand customers and competitors, identify growth opportunities, and choose where to focus. They develop market entry and launch plans, pricing and brand strategy, and guide execution to achieve measurable results.

Key Responsibilities

  • Conduct market and customer research; size markets and segments
  • Analyze competitors, pricing, and positioning
  • Develop growth, brand, and differentiation strategies
  • Create go-to-market plans, channel mix, and budgets
  • Define KPIs and measurement plans; build dashboards
  • Facilitate stakeholder workshops; present recommendations
  • Build business cases and forecast impact
  • Support implementation and vendor/agency selection

Career Progression

Can Lead To
Senior Marketing Strategy Consultant
Strategy Manager or Director
Engagement Manager / Principal Consultant
Transition Opportunities
Product Marketing Manager
Brand Manager
Corporate Strategy Manager
Growth Marketing Lead

Common Skill Gaps

Often Missing Skills
Market research design and synthesisMarketing analytics and attribution (incl. GA4)Go-to-market planning and channel strategyPricing strategy and segmentation
Development SuggestionsComplete a market research and GA4/attribution course and build a capstone project; create a sample go-to-market plan for a real or hypothetical product and seek feedback from experienced marketers.

Salary & Demand

Median Salary Range
Entry Level$65,000–$85,000
Mid Level$95,000–$130,000
Senior Level$140,000–$190,000
Growth Trend
growing — Digital transformation and revenue priorities drive demand

Companies Hiring

Major Employers
DeloitteAccentureMcKinsey & Company
Industry Sectors
ConsultingTechnologyConsumer Goods

Recommended Next Steps

1
Earn GA4 Certification and complete a market research course (e.g., survey design, conjoint, segmentation).
2
Build a portfolio: create a full go-to-market plan with market sizing, positioning, pricing, and KPI dashboard.
3
Do a pro bono or freelance diagnostic for a small business/startup and turn results into a case study; join AMA to network with strategy leaders.