Brand Partnership Manager

Career Guide
A Brand Partnership Manager is responsible for developing and managing strategic partnerships with other brands to enhance brand visibility, leverage shared audiences, and drive mutual business growth. This role involves negotiation, relationship management, and collaboration with various stakeholders to create successful partnerships.

Key Responsibilities

  • Identify and evaluate potential brand partners.
  • Negotiate and finalize partnership agreements.
  • Manage ongoing partner relationships and ensure mutual objectives are met.
  • Collaborate with marketing teams to integrate partnership initiatives.
  • Analyze partnership performance and make data-driven recommendations.

Top Skills for Success

Negotiation
Relationship Management
Strategic Thinking
Marketing Acumen
Analytical Skills

Career Progression

Can Lead To
Director of Partnerships
Head of Brand Strategy
Transition Opportunities
Marketing Director
Business Development Manager

Common Skill Gaps

Often Missing Skills
Advanced Data AnalysisDigital Marketing
Development SuggestionsProfessionals can benefit from courses in data analytics and digital marketing certifications to bridge common skill gaps.

Salary & Demand

Median Salary Range
Entry Level$50,000-$70,000
Mid Level$70,000-$100,000
Senior Level$100,000-$150,000
Growth Trend
The demand for Brand Partnership Managers is growing as companies increasingly seek to expand their reach through strategic collaborations.

Companies Hiring

Major Employers
NikeAdidasCoca-Cola
Industry Sectors
RetailConsumer Goods

Recommended Next Steps

1
Pursue certifications in negotiation and digital marketing.
2
Gain experience through internships or roles in marketing or business development.

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