Ad Tech Partnership Lead

Career Guide
The Ad Tech Partnership Lead is responsible for establishing and managing strategic partnerships with advertising technology companies. This role involves collaborating with various stakeholders to enhance product offerings and drive business growth through effective partnerships.

Key Responsibilities

  • Identify and establish new partnerships with advertising technology providers.
  • Manage existing relationships to ensure mutual business growth.
  • Collaborate with internal teams to integrate partner solutions into the company's offerings.
  • Monitor industry trends and competitor activities to identify new opportunities.
  • Negotiate partnership terms and agreements to maximize value for both parties.

Top Skills for Success

Negotiation
Industry Knowledge
Relationship Management
Strategic Thinking
Communication

Career Progression

Can Lead To
Business Development Manager
Strategic Partnership Manager
Transition Opportunities
Director of Partnerships
VP of Business Development

Common Skill Gaps

Often Missing Skills
Technical Understanding of Ad TechAdvanced Data Analysis
Development SuggestionsConsider taking courses on digital advertising technologies and advanced data analytics to bridge skill gaps.

Salary & Demand

Median Salary Range
Entry Level$70,000 - $90,000
Mid Level$90,000 - $120,000
Senior Level$120,000 - $160,000
Growth Trend
The demand for Ad Tech Partnership Leads is growing due to the increasing complexity and importance of digital advertising ecosystems.

Companies Hiring

Major Employers
GoogleFacebookAmazon
Industry Sectors
Digital MarketingTechnologyMedia

Recommended Next Steps

1
Gain experience in digital marketing or advertising technology.
2
Network with industry professionals at relevant conferences and events.

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