VP of Marketplace Operations

Career Guide

Leads the strategy and day-to-day operations of a two‑sided marketplace, balancing supply and demand, setting service levels, and driving growth and efficiency. Oversees onboarding, support, trust & safety, and operational KPIs in partnership with product, data, marketing, and finance.

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Key Responsibilities

Own supply–demand balance, pricing levers, and service levels
Define and execute marketplace operations strategy and roadmaps
Set KPIs; build dashboards for liquidity, fulfillment, and quality
Lead onboarding, seller/partner operations, and customer support
Partner with Product on experimentation, policies, and process design
Forecast volume and capacity; manage budgets and P&L impact
Oversee Trust & Safety operations and risk mitigation

Career Progression

Can Lead To

SVP of Operations

Chief Operating Officer (COO)

General Manager (Marketplace/Business Unit)

Transition Opportunities

Head of Product (Marketplace/Platform Operations)

Head of Trust & Safety

Head of Growth (Marketplace)

Common Skill Gaps

Often Missing Skills

Two-sided marketplace economics and liquidity managementHands-on SQL/BI analytics for ops decision-makingPricing/incentive design and experimentationP&L ownership and financial forecasting

Development SuggestionsComplete a marketplace strategy course and an intermediate SQL/BI course; run a pilot (or simulated) project to balance supply/demand, build dashboards, and present KPI impact.

Market Intelligence Report

VP of Marketplace Operations is part of the Business Operations category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

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Salary & Demand

Median Salary Range

Entry LevelNo data available

Mid LevelNo data available

Senior Level$210,000–$280,000

Growth Trend

stable - Executive roles are limited; demand follows tech and ecommerce cycles

Companies Hiring

Major Employers

UberDoorDasheBay

Industry Sectors

TechnologyE-commerce & MarketplacesTransportation & Logistics

Recommended Next Steps

Take a marketplace strategy program (e.g., Reforge or equivalent) and draft a 90‑day plan to improve liquidity, SLAs, and unit economics.

Build a portfolio: analyze a public marketplace dataset using SQL + a BI tool (e.g., Tableau/Looker) and model pricing/incentive experiments.

Network with marketplace ops leaders (LinkedIn, Marketplace Risk events); seek a project advising a seed-stage marketplace to own key ops metrics.