VP of Marketing, Health Technology

Career Guide

Leads marketing strategy and execution for health technology products, spanning brand, demand generation, product marketing, and communications. Partners with sales, product, and clinical teams to grow pipeline and revenue while ensuring compliant, evidence-based messaging in a regulated healthcare environment.

Browse All Roles

Key Responsibilities

Set marketing strategy and annual operating plans
Own demand generation and ABM to hit pipeline/ARR goals
Lead product marketing: positioning, messaging, launches
Manage brand, PR, analyst relations, and thought leadership
Align with sales on ICP, SLAs, territories, and forecasting
Build, mentor, and scale the marketing team and agencies
Oversee budget, attribution, and performance dashboards
Ensure HIPAA/FDA-compliant promotional practices

Career Progression

Can Lead To

Chief Marketing Officer (CMO)

SVP of Marketing

Chief Growth Officer

Transition Opportunities

General Manager / P&L Leader

Head of Business Development (Healthcare)

Product Management Leader

Corporate Strategy Director

Common Skill Gaps

Often Missing Skills

Healthcare regulatory compliance in marketing (HIPAA/FDA/FTC)Enterprise healthcare GTM and health system procurement cyclesAccount-based marketing for provider/payer accountsMarketing analytics and attribution tied to pipeline/ARR

Development SuggestionsComplete HIPAA/FDA marketing compliance training and study SHSMD/AHA resources; run a small ABM pilot (e.g., HubSpot/Salesforce + LinkedIn) and report pipeline impact end-to-end.

Market Intelligence Report

VP of Marketing, Health Technology is part of the Marketing Strategy category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

See the market intelligence report

Salary & Demand

Median Salary Range

Entry Level$170,000–$210,000

Mid Level$210,000–$260,000

Senior Level$260,000–$330,000

Growth Trend

growing | Digital health adoption and value-based care drive leadership demand

Companies Hiring

Major Employers

Teladoc HealthathenahealthAmwell

Industry Sectors

Healthcare TechnologySoftware & SaaSTelehealth & Digital Health

Recommended Next Steps

Earn AMA PCM or GA4 certification and complete a HIPAA marketing compliance course.

Build a 90-day GTM and ABM plan for a target provider/payer segment; get feedback from sales and customer success leaders.

Join HIMSS or SHSMD, attend events, and schedule informational interviews with 5 health system buyers or marketing leaders.