VP of Marketing, Health Technology

Career Guide
Leads marketing strategy and execution for health technology products, spanning brand, demand generation, product marketing, and communications. Partners with sales, product, and clinical teams to grow pipeline and revenue while ensuring compliant, evidence-based messaging in a regulated healthcare environment.

Key Responsibilities

  • Set marketing strategy and annual operating plans
  • Own demand generation and ABM to hit pipeline/ARR goals
  • Lead product marketing: positioning, messaging, launches
  • Manage brand, PR, analyst relations, and thought leadership
  • Align with sales on ICP, SLAs, territories, and forecasting
  • Build, mentor, and scale the marketing team and agencies
  • Oversee budget, attribution, and performance dashboards
  • Ensure HIPAA/FDA-compliant promotional practices

Career Progression

Can Lead To
Chief Marketing Officer (CMO)
SVP of Marketing
Chief Growth Officer
Transition Opportunities
General Manager / P&L Leader
Head of Business Development (Healthcare)
Product Management Leader
Corporate Strategy Director

Common Skill Gaps

Often Missing Skills
Healthcare regulatory compliance in marketing (HIPAA/FDA/FTC)Enterprise healthcare GTM and health system procurement cyclesAccount-based marketing for provider/payer accountsMarketing analytics and attribution tied to pipeline/ARR
Development SuggestionsComplete HIPAA/FDA marketing compliance training and study SHSMD/AHA resources; run a small ABM pilot (e.g., HubSpot/Salesforce + LinkedIn) and report pipeline impact end-to-end.

Salary & Demand

Median Salary Range
Entry Level$170,000–$210,000
Mid Level$210,000–$260,000
Senior Level$260,000–$330,000
Growth Trend
growing | Digital health adoption and value-based care drive leadership demand

Companies Hiring

Major Employers
Teladoc HealthathenahealthAmwell
Industry Sectors
Healthcare TechnologySoftware & SaaSTelehealth & Digital Health

Recommended Next Steps

1
Earn AMA PCM or GA4 certification and complete a HIPAA marketing compliance course.
2
Build a 90-day GTM and ABM plan for a target provider/payer segment; get feedback from sales and customer success leaders.
3
Join HIMSS or SHSMD, attend events, and schedule informational interviews with 5 health system buyers or marketing leaders.