VP of Marketing, Global Travel Platform

Career Guide
Leads the company’s marketing function, setting strategy and go‑to‑market across channels and regions. Oversees brand, demand generation, lifecycle/CRM, and budgets to drive acquisition, retention, and market position for a global travel platform.

Key Responsibilities

  • Set global marketing strategy and annual operating plan
  • Own brand positioning and messaging architecture
  • Lead demand generation and performance media across channels
  • Drive international go-to-market and localization initiatives
  • Oversee lifecycle/CRM, retention, and loyalty programs
  • Manage budgets, forecasting, and marketing ROI (CAC/LTV, MMM)
  • Build and develop high-performing teams and agency partners

Career Progression

Can Lead To
Senior Vice President of Marketing
Chief Marketing Officer (CMO)
General Manager / Business Unit Leader
Transition Opportunities
Head of Growth (Growth Marketing)
Chief Revenue Officer (CRO)
Management Consultant (Marketing/Brand)

Common Skill Gaps

Often Missing Skills
Advanced marketing mix modeling (MMM) and multi-touch attributionP&L ownership and financial planningGlobal expansion and localization strategyEnterprise-scale CRM/lifecycle orchestrationChannel portfolio optimization across paid, owned, earned media
Development SuggestionsOwn a full-year marketing budget and forecast; pilot an attribution/MMM initiative with data science or a vendor. Lead a localized market entry project (pricing, channels, partnerships) for one new country.

Salary & Demand

Median Salary Range
Entry Level180000
Mid Level235000
Senior Level300000
Growth Trend
stable — Executive demand steady; openings vary with travel and tech cycles

Companies Hiring

Major Employers
Expedia GroupBooking HoldingsAirbnb
Industry Sectors
Travel & HospitalityTechnologyE-commerce

Recommended Next Steps

1
Earn Google Analytics (GA4) certification and complete an advanced attribution/MMM or growth course (e.g., Reforge, MMA).
2
Lead an end-to-end GTM for a major launch: set targets, media mix, CAC/LTV model, and postmortem with ROI/MER.
3
Network with travel-tech leaders: join CMO/VP communities and attend Phocuswright/Skift; conduct 10 informational interviews.