VP of Marketing, Global Travel Platform

Career Guide

Leads the company’s marketing function, setting strategy and go‑to‑market across channels and regions. Oversees brand, demand generation, lifecycle/CRM, and budgets to drive acquisition, retention, and market position for a global travel platform.

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Key Responsibilities

Set global marketing strategy and annual operating plan
Own brand positioning and messaging architecture
Lead demand generation and performance media across channels
Drive international go-to-market and localization initiatives
Oversee lifecycle/CRM, retention, and loyalty programs
Manage budgets, forecasting, and marketing ROI (CAC/LTV, MMM)
Build and develop high-performing teams and agency partners

Career Progression

Can Lead To

Senior Vice President of Marketing

Chief Marketing Officer (CMO)

General Manager / Business Unit Leader

Transition Opportunities

Head of Growth (Growth Marketing)

Chief Revenue Officer (CRO)

Management Consultant (Marketing/Brand)

Common Skill Gaps

Often Missing Skills

Advanced marketing mix modeling (MMM) and multi-touch attributionP&L ownership and financial planningGlobal expansion and localization strategyEnterprise-scale CRM/lifecycle orchestrationChannel portfolio optimization across paid, owned, earned media

Development SuggestionsOwn a full-year marketing budget and forecast; pilot an attribution/MMM initiative with data science or a vendor. Lead a localized market entry project (pricing, channels, partnerships) for one new country.

Market Intelligence Report

VP of Marketing, Global Travel Platform is part of the Marketing Strategy category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

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Salary & Demand

Median Salary Range

Entry Level180000

Mid Level235000

Senior Level300000

Growth Trend

stable — Executive demand steady; openings vary with travel and tech cycles

Companies Hiring

Major Employers

Expedia GroupBooking HoldingsAirbnb

Industry Sectors

Travel & HospitalityTechnologyE-commerce

Recommended Next Steps

Earn Google Analytics (GA4) certification and complete an advanced attribution/MMM or growth course (e.g., Reforge, MMA).

Lead an end-to-end GTM for a major launch: set targets, media mix, CAC/LTV model, and postmortem with ROI/MER.

Network with travel-tech leaders: join CMO/VP communities and attend Phocuswright/Skift; conduct 10 informational interviews.