VP of Marketing, Digital Health

Career Guide

Leads the overall marketing strategy for a digital health organization, driving brand, demand generation, and product marketing to acquire and retain patients, providers, and enterprise clients. Oversees budgets, teams, agencies, and analytics to meet growth and revenue goals while ensuring healthcare-compliant messaging.

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Key Responsibilities

Set marketing strategy and annual plan aligned to revenue goals
Own demand generation and pipeline targets with sales
Lead brand positioning and messaging for patients, providers, payers
Oversee product marketing and go-to-market launches
Build and manage budgets, teams, vendors, and agencies
Establish KPIs, dashboards, and ROI/attribution reporting
Ensure marketing compliance with HIPAA/FDA guidance

Career Progression

Can Lead To

Senior Vice President of Marketing

Chief Marketing Officer (CMO)

General Manager / Business Unit Leader

Transition Opportunities

Chief Revenue Officer (CRO)

Head of Partnerships / Business Development

Director/VP of Product Management

Common Skill Gaps

Often Missing Skills

HIPAA/FDA-compliant healthcare marketing practicesAccount-based marketing in enterprise healthcareRevenue attribution modeling and advanced marketing analyticsUnderstanding payer/provider procurement and buying cycles

Development SuggestionsComplete HIPAA privacy/security training and an ABM course; implement a GA4 + CRM/marketing automation attribution project to produce a case study.

Market Intelligence Report

VP of Marketing, Digital Health is part of the Marketing Strategy category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

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Salary & Demand

Median Salary Range

Entry LevelNo data available

Mid LevelNo data available

Senior Level$210,000-$300,000

Growth Trend

stable — Funding cooled, but steady demand for GTM leaders in health tech

Companies Hiring

Major Employers

Teladoc HealthAmwellOptum

Industry Sectors

Healthcare Technology (Digital Health)Health Insurance & Managed CareTelehealth & Virtual Care

Recommended Next Steps

Earn HIPAA Privacy & Security training certificate and Google Analytics (GA4) Certification; refresh on healthcare advertising rules.

Launch a small ABM pilot (e.g., 50 target health systems) using Marketo/HubSpot + Salesforce and document pipeline impact.

Join and network in HIMSS and HITMC; request informational interviews with digital health CMOs to validate gaps and get referrals.