VP of Marketing, Digital Health

Career Guide
Leads the overall marketing strategy for a digital health organization, driving brand, demand generation, and product marketing to acquire and retain patients, providers, and enterprise clients. Oversees budgets, teams, agencies, and analytics to meet growth and revenue goals while ensuring healthcare-compliant messaging.

Key Responsibilities

  • Set marketing strategy and annual plan aligned to revenue goals
  • Own demand generation and pipeline targets with sales
  • Lead brand positioning and messaging for patients, providers, payers
  • Oversee product marketing and go-to-market launches
  • Build and manage budgets, teams, vendors, and agencies
  • Establish KPIs, dashboards, and ROI/attribution reporting
  • Ensure marketing compliance with HIPAA/FDA guidance

Career Progression

Can Lead To
Senior Vice President of Marketing
Chief Marketing Officer (CMO)
General Manager / Business Unit Leader
Transition Opportunities
Chief Revenue Officer (CRO)
Head of Partnerships / Business Development
Director/VP of Product Management

Common Skill Gaps

Often Missing Skills
HIPAA/FDA-compliant healthcare marketing practicesAccount-based marketing in enterprise healthcareRevenue attribution modeling and advanced marketing analyticsUnderstanding payer/provider procurement and buying cycles
Development SuggestionsComplete HIPAA privacy/security training and an ABM course; implement a GA4 + CRM/marketing automation attribution project to produce a case study.

Salary & Demand

Median Salary Range
Entry LevelNo data available
Mid LevelNo data available
Senior Level$210,000-$300,000
Growth Trend
stable — Funding cooled, but steady demand for GTM leaders in health tech

Companies Hiring

Major Employers
Teladoc HealthAmwellOptum
Industry Sectors
Healthcare Technology (Digital Health)Health Insurance & Managed CareTelehealth & Virtual Care

Recommended Next Steps

1
Earn HIPAA Privacy & Security training certificate and Google Analytics (GA4) Certification; refresh on healthcare advertising rules.
2
Launch a small ABM pilot (e.g., 50 target health systems) using Marketo/HubSpot + Salesforce and document pipeline impact.
3
Join and network in HIMSS and HITMC; request informational interviews with digital health CMOs to validate gaps and get referrals.