Vice President of Revenue Growth Strategy

Career Guide

A Vice President of Revenue Growth Strategy leads the company’s plan to increase revenue through clearer market focus, stronger pricing and packaging, improved customer retention, and tighter coordination across sales, marketing, product, and customer success. The role blends strategy with execution, using data to prioritize growth bets and build repeatable systems that scale.

Browse All Roles

Key Responsibilities

Set the multi year revenue growth strategy and translate it into quarterly priorities
Identify the highest impact growth opportunities across new customer acquisition, expansion, and retention
Build and own a measurable growth roadmap with clear targets and timelines
Partner with Sales leadership to improve pipeline coverage, win rates, and deal velocity
Partner with Marketing leadership to improve lead quality, conversion, and cost efficiency
Partner with Product leadership on packaging, monetization, and new offers that drive adoption
Lead pricing strategy and manage pricing changes with clear business cases
Improve customer lifecycle strategy to reduce churn and increase expansion
Define revenue metrics and ensure consistent reporting across teams
Run cross functional operating rhythms such as growth reviews and performance readouts
Develop business cases for growth investments and allocate resources to the highest return work
Coach and lead a team that may include strategy, operations, analytics, and growth program owners

Top Skills for Success

Growth Strategy

Revenue Forecasting

Pricing Strategy

Packaging Strategy

Go To Market Strategy

Customer Retention Strategy

Market Research

Competitive Analysis

Data Fluency

Experiment Design

Business Case Development

Cross Functional Leadership

Executive Communication

Stakeholder Management

Career Progression

Can Lead To

Chief Revenue Officer

Chief Growth Officer

General Manager

Vice President of Strategy

Vice President of Revenue Operations

Transition Opportunities

Vice President of Product Strategy

Vice President of Corporate Development

Chief Operating Officer

Common Skill Gaps

Often Missing Skills

Pricing ExecutionRetention EconomicsLifecycle MarketingSales Process DesignExperiment OperationsChange ManagementAttribution ModelingPartner Strategy

Development SuggestionsBuild depth in one or two growth levers you have not owned end to end, such as pricing execution or retention economics. Lead a cross functional program with a clear baseline, a defined target, and weekly measurement. Document results with a simple narrative that ties actions to outcomes.

Market Intelligence Report

Vice President of Revenue Growth Strategy is part of the Marketing Strategy category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

See the market intelligence report

Salary & Demand

Median Salary Range

Entry Level150,000 to 200,000 USD

Mid Level200,000 to 280,000 USD

Senior Level280,000 to 450,000 USD

Growth Trend

Demand is strong, especially in software, subscription, and digital services. Companies are prioritizing efficient growth, pricing discipline, and retention, which increases hiring for senior growth strategy leaders.

Companies Hiring

Major Employers

SalesforceAdobeMicrosoftHubSpotServiceNowStripeShopifyAmazonGoogleOracle

Industry Sectors

Software as a ServiceFinancial TechnologyEcommerceBusiness ServicesMedia and Digital SubscriptionsHealthcare TechnologyTelecommunications

Recommended Next Steps

Create a one page growth strategy narrative with targets, key levers, and the operating cadence

Build a metric map that defines the funnel and customer lifecycle measures used by each team

Run a pricing and packaging review using customer research and competitive benchmarks

Identify the top three churn drivers and launch a retention program with clear owners and milestones

Set a quarterly experiment pipeline with a prioritization method and a learning log

Partner with Finance on a model that links pipeline, retention, and pricing to the forecast

Collect a portfolio of growth wins that shows baseline, actions, and measurable outcomes