Vice President of Marketing, Travel & Hospitality

Career Guide

Leads marketing strategy and budgets to grow bookings and brand performance for travel and hospitality businesses. Oversees digital, brand, loyalty, and partnerships; aligns teams and agencies with revenue goals using data-driven planning.

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Key Responsibilities

Set multi-year marketing strategy and annual plans
Own marketing budget/P&L and allocate to ROI targets
Lead digital acquisition, CRM/lifecycle, and loyalty growth
Oversee brand, creative, content, and PR
Build partnerships with online travel agencies (OTAs), airlines, tourism boards
Use analytics, attribution, and testing to optimize bookings and revenue
Hire, coach, and manage internal teams and agencies
Align with revenue management, sales, and product/guest experience

Career Progression

Can Lead To

Chief Marketing Officer (CMO)

Chief Commercial Officer (CCO)

Senior Vice President, Marketing

Transition Opportunities

VP of Customer Experience/Loyalty

Head of Partnerships and Business Development

General Manager, Business Unit or Brand

Management Consultant (Travel & Hospitality)

Common Skill Gaps

Often Missing Skills

Loyalty program design and CRM journey orchestrationHospitality distribution strategy (OTAs, metasearch, GDS)Marketing mix modeling and multi-touch attributionMarTech architecture leadership (CDP, MAP, analytics)Integration with revenue management and pricing strategies

Development SuggestionsEarn HSMAI CHDM and complete an advanced attribution/MMM course; lead a CRM/loyalty pilot with Salesforce Marketing Cloud or Adobe and partner with revenue management on a pricing–marketing test.

Market Intelligence Report

Vice President of Marketing, Travel & Hospitality is part of the Marketing Strategy category.Explore our market intelligence report to see how AI and hiring demand are shifting for these roles.

See the market intelligence report

Salary & Demand

Median Salary Range

Entry Level$150,000-$190,000

Mid Level$190,000-$240,000

Senior Level$240,000-$320,000

Growth Trend

stable — Travel rebounded; exec roles limited but digital/loyalty sustain demand

Companies Hiring

Major Employers

Marriott InternationalExpedia GroupDelta Air Lines

Industry Sectors

Hospitality & LodgingAirlines & Travel ServicesOnline Travel & eCommerce

Recommended Next Steps

Earn HSMAI CHDM; optionally add AMA PCM to validate strategic marketing expertise.

Deliver a cross-channel campaign tied to bookings with clear ROI (ADR/RevPAR, occupancy) and build an attribution dashboard to showcase impact.

Get hands-on with Salesforce Marketing Cloud or Adobe plus a CDP (e.g., Segment); join HSMAI and attend Skift/Phocuswright events to network with hiring leaders.